precision agriculture market News
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Australia chosen as first country to launch Manna Irrigation Intelligence
Australia has been strategically chosen to be the first country to release Manna Irrigation Intelligence solution (a subsidiary of Rivulis), a revolutionary sensor-free software system designed to assist growers make better irrigation decisions. Using advanced satellite imaging technology, combined with real-time hyper-local weather, Manna Irrigation Intelligence makes complex agronomic and ...
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John Deere Introduces 4640 Universal Display for Tractors
The new John Deere 4640 Universal Display raises the bar for performance, uptime and cost of operation as part of the latest John Deere Generation 4 Operating System. For customers, this translates into better data collection, increased application functionality, and greater choice for monitoring and managing many tractor-driven field operations. The new 4640 Universal Display enables customers ...
By John Deere
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New John Deere Connect Mobile App Helps Growers Monitor Spraying and Planting Equipment in Real Time
To help growers monitor, adjust and learn from the performance of their planter or sprayer while it moves through the field, the company has introduced the new John Deere Connect Mobile App. Over time, Connect Mobile will include other operations, such as harvesting, the ability to add more data and to help growers make better-informed decisions with greater confidence. "By using Connect ...
By John Deere
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Kubota Set to Compete in New Market Segment with Introduction of Highly Anticipated M7-Series Tractor Line
Kubota introduces the highly anticipated M7-Series Tractor Line – Kubota's mid-range tractor entry into the commercial livestock and row-crop production markets. From the floor of its 2014 Dealer Meeting in Nashville, Kubota Tractor Corporation today introduced its M7-Series tractor line, three new mid-range tractors in the 130 to 170 horsepower range. This is the largest horsepower ...
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John Deere introduces Gen 4 Extended Monitor & Rate Controller 2000 for 2017
To enhance the farm equipment operator's ability to better monitor and control a wide variety of machine functions and field operations, John Deere introduces two new solutions for 2017. The new Gen 4 Extended Monitor is available for producers who want an additional in-cab display to more conveniently oversee their operations with two monitors. This solution is ideal for customers wanting to ...
By John Deere
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Small Robot Company £4m Crowdfunding Success: Public Back Sustainable Farming Future
Small Robot Company (SRC), a British agritech start-up for sustainable farming, raised £4 million in a successful equity crowdfunding campaign with Crowdcube. The company has now secured £11 million in funding to date. Over 2500 retail investors backed the campaign, with the initial target of £2m raised on the day of launch. The campaign then doubled the target, reaching the ...
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Westfield Firm Gives Farmers a Drone’S eye view of Crops
Farmer Dave Chance regularly walks his fields, scouting for problems ranging from pest infestations to nutritional shortcomings to weeds. It’s a practice followed by farmers since time immemorial. But Chance doesn’t do quite as much of it as he once did. These days, he’s got drones for that. Three years ago, he enlisted the services of Westfield-based agricultural monitoring ...
By Taranis
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Small Robot Company Launches New Crowdcube Fully Funded At £2 Million
Small Robot Company (SRC), a British agritech start-up for sustainable farming, today announced the launch of its latest Crowdcube equity crowdfunding campaign, which already successfully hit its target of £2 million at launch. SRC has now secured £9 million in funding to date. Agriculture is a $2.4 trillion industry, with the precision farming market a huge global opportunity for ...
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Main digital technologies in precision farming
We briefly covered some of the different forms of technologies that are used in precision farming. FIELD MONITORING Crop Health Monitoring (mostly based on NDVI) — Normalized Difference Vegetation Index (NDVI) is a method that is used to determine the health of crops through the analysis of drone and satellite imagery. It looks at various wavelengths of light, both visible and ...
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