Why managing company information is important Managing your horticultural company demands insight into various processes. For the cultivation of your crop, you collect information about the greenhouse climate and water and energy use. In addition, you als to deal with data about labor productivity, costs, inventory and planning – among other things. Good control of production and quality, along with the management of costs and yields are essential for your company profit. This means that all the information from the various sources must be structured, stored and displayed in an orderly manner. Only then is targeted information analysis possible in order to arrive at an assessment and improvement.