Keywords: electronic brainstorming, fuzzy front end, group support systems, GSS, innovation process, new product ideas, idea generation, business concepts, knowledge transfer, cooperation
A GSS process to generate new product ideas and business concepts
The paper introduces a process for brainstorming new product ideas and business concepts. The developed process utilises a group support system. It aims to enhance the innovation process and the transfer of knowledge inside a company by offering effective means for cooperation. The paper reports the experiences and findings of using the developed process in business cases.