Keywords: stakeholder perceptions, green economics, kenaf farmers, social network analysis, SNA, factor analysis, Malaysia, kenaf development ecosystems
Factors determining stakeholders' perception of kenaf cultivation in Kelantan
The Malaysian government has selected kenaf as a new commodity and natural fibre to be given support and priority, but the expected progress in kenaf cultivation was not met. The objectives of this study are (a) to identify which stakeholders within the Kenaf development ecosystem to be given attention to enact change and (b) to determine the critical factors influencing this stakeholder's participation in the kenaf industry. For the first objective, social network analysis has been used to map and identify the most vital stakeholder. Following this finding, factor analysis is applied to determine the critical factors influencing the participation of this stakeholder in Kenaf development. The farmers were identified as most important in fostering the growth of the kenaf industry. Six significant factors influencing farmer's participation in Kenaf cultivation were recognised. The government should focus its extension efforts on farmers especially in encouraging their participation in the industry.