Keywords: business management, customer relationships, quality management, quality awards, implementation, customer satisfaction, measurement
Implementing European Quality Award in a global high tech company
Achieving and maintaining good customer relationships is extremely important for the profitability and performance of a company. Customer satisfaction is considered as the most important criterion of quality awards. The aim of this empirical case study in a company working in global and high tech electro technical industries is to implement a systematic measurement for customer satisfaction according to the criteria of European Quality Award. The experiences (from 1992 to 1997) of the customer satisfaction measurements have been utilised for the further development of the measurement method. A lot of new, systematic and valuable information for customer satisfaction measurements is easily available, even without any charges, from totally new sources.