Planting Our Seeds and Watching Them Grow
Since I joined Arable in July, our team has made incredible progress and achieved many important milestones. I wanted to take this opportunity to thank each and every one of our customers for your support, your invaluable feedback, and your business. At Arable, we believe that there is nothing more important than our customers’ trust, and that we need to work tirelessly to earn it and keep it. As we enter 2019, we look forward to delivering on this commitment by bringing out products that exceed your expectations and are backed with world-class support and people. I wanted to share a few thoughts on some of our highlights from 2018, but first to outline some of our outlook on the future.
The next revolution in agriculture will be defined by our ability to optimize data-driven crop productivity.
We are now at the beginning of the next revolution in agriculture. It is a race to connect farm fields around the world with useful, valuable data, and will be defined by our ability to optimize data-driven crop productivity, from the smallholder to the mega farm. My experience over the last 10 years, and what I’ve heard from many of you, has told me that across the industry the promise of this revolution is still far from a reality, but at Arable, we believe that starting with high-quality data, delivered through a system that is easy, reliable, all-in-one, and focused on the needs and use cases of agriculture, can go a long way to helping make that promise a reality.
In addition, we see a confluence of market and technology trends that will enable us to make this product a reality in new and better ways, and to do so faster and cheaper than ever before. A few of the key areas — and a peek into our development focus for the coming year — are advances in communication technology, from new IoT communication networks rolling out around the world that will enable greater connectivity at lower power usage and cost, to the new satellite constellations going up what seems like every month; new sensor technology, making it possible to pack ever more intelligence into simpler and more elegant hardware designs; and the incredible progress that’s being made in technologies behind data analytics and machine learning, which are helping many industries, and especially agriculture, to deliver on perhaps the most important element of all this: turning data into value, and into proven ROI for your business.
2018 Accomplishments: It Was A Very Good Year.
2018 started with Arable named in the THRIVE Top 50, and a Best of CES finalist. Adam was selected as a 2018 Innovator to Watch by the NJ Tech Council, and we were listed as one of the 10 best startups in New Jersey by the NJ Tech Tribune. We launched a new marketing web site, partnered on an irrigation efficiency project in Nebraska, and released our Irrigation Overview in our Insights dashboard, allowing users a unified view of water stress, crop ET, and precipitation for building irrigation schedules.