Agritrace Kenya Limited is an Application Service Provider (ASP) whose core business activities are geared towards the establishment of an e-commerce business environment in the region. Based in Nairobi, Kenya, the company has presence and footprint throughout the region, and operates on a technological paradigm that has availed it the platform to spread out fast in Kenya, with focus on Agri-business. The company is wholly Kenyan. Our core business is to build agribusiness information management and payment systems as a key component supplier to the agricultural economics of Africa and spurring effort to make technology a more useful factor in rural production activities.
The company’s strategy is based on the fundamental belief that the proliferation of wireless technologies is in an infant stage in the development of e-commerce in Africa. The six (6) areas of the company’s business are:
- Agri-business information and Data Management
- E-commerce and M-commerce solution vending
- GPS trading
Agritrace Kenya is the Implementing of the e-diary project, which encompasses the National Dairy Animal Registration and Identification programmes both under the auspices of the Kenya Dairy Board.
Our mission is to avail to Africa’s agribusiness the best traceability systems, that can be found anywhere in the world, providing food value chain visibility while enhancing competitiveness of the Agri-sector through ICT platforms and providing stakeholders and consumers with industry information required for informed decisions. We provide this with a sense of warmth, commitment to service, friendliness, individual pride and company spirit.
Our Core Values
In the course of deciding who we are, and where we are headed, the company has core values to guide the pursuit of its vision. These reinforces the company’s vision, strategy and operating practices. By values we mean beliefs, business principles and ways of doing things. These are; Innovation, Customer Service, Teamwork (ICT/ICBS), Integrity, Creating Shareholder Value, Building Strong Relationships and Social Responsibility.
Our Target Market
Our vision is making food chain traceability a part of the day-to-day agribusiness, deploying digital technologies to promote competitiveness, while establishing a new paradigm for empowering people through m-commerce and e-commerce.