Alliance Tire Group (ATG)

Alliance Tire Group (“ATG”) is a leading name in the global Off-Highway Tires business. It owns three world-renowned brands - Alliance, Galaxy and Primex. Well known names in the OHT segment in many parts of the world, these brands were brought together under the ATG banner, in a phased manner, from 2007. Alliance was the first brand to be absorbed and ATG, as a Group came into existence in early 2007, followed by Galaxy and Primex in the year 2009. The Group has presence in over 120 countries across 6 continents. The group achieved a global turnover close to$600 million in the year 2015. ATG’s mission is to deliver superior value to their customers through lowest total cost of ownership which will be achieved through a focus on innovation, technology and cost efficient manufacturing and distribution practices.

Company details

201 Edgewater Drive Suite 285 , Wakefield , Massachusetts 01880 USA

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Business Type:
Industry Type:
Market Focus:
Globally (various continents)

This company also provides solutions for agricultural applications.
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What defines a giant? Is it a turnover in excess of US$500 million with a presence in over 120 countries and service points across 6 continents? Or do 1200 single-minded employees, more than 2200 dealers striving for excellence and an expertise spanning 60 years go in the making of a giant? Or does a giant evolve when the vision is vivid, when values are unshakeable and there is a deep commitment that runs across all levels? If these are the prerequisites to be a giant, then ATG surely is.

ATG’s employees are an integral part of the company. Whether it is the rough terrains of a farm or a forest or the testing grounds of a construction site, they are proving their mettle in 120 countries across the globe. When innovative engineering, tried and tested designs, expert compound chemistry and competent service go in the making of a tire, a winner is born.

The company follows application-based product development programs. In the last 2 years, it has added and delivered more than 225 new products. These products were developed through intense R&D and consumer research and feedback. ATG ensures that the products exceed international quality standards set by different organizations and their quality parameters are checked by conducting tests in the field and laboratory.

From fields to mines to factories to forests, ATG offers solutions for various applications.

The Group has 3 manufacturing facilities, one in Hadera at Israel (“ATI”), and two facilities in India (“ATC”) one in Tirunelveli, TN and another in Dahej, Gujarat . Apart from its own manufacturing facilities ATG also gets tires produced by contract manufacturers in China and Taiwan. These products are made according to the strict quality standards that are applied to all ATG products. The Group has world-class R&D centres in Israel, United States and India. The strategic locations of these centres enable ATG to understand the unique needs of farmers, contractors and other end users in each region, which strengthens ATG’s focus of providing custom solutions for specific needs. This has helped ATG’s brands in becoming the preferred OEM choice across the globe.

ATG is headquartered in The Netherlands with regional headquarters in the United States, India, South Africa and Israel. The Group also has offices/representatives in Argentina, Australia, Brazil, Canada, China, France, Germany, Iberia, Italy and Scandinavia.

As of 1st July 2016, ATG became a 100% subsidiary of The Yokohama Rubber Company (YRC), Japan. Yokohama is the world’s 8th largest tire manufacturer with a turnover of $5.59 Billion in 2015.

Experience spanning 6 decades. An active presence in more than 120 countries. Products that are on the cutting-edge of technology. These are just a few factors that have led to ATG's current status as the emerging market leader of Off-Highway Tires (OHT).

Specializing in the development, manufacture and sale of Agricultural, Forestry, Industrial and OTR tires worldwide, ATG is represented in the market by three well-known brands: Alliance, Galaxy and Primex.