Aquapri A/S

The largest business area for AquaPri is trout (including trout caviar). With 50 years experience in trout farming, AquaPri has been a national pioneer in this field, and today we are one of the largest producers of trout in Denmark with a production of about 5.000 tonnes a year. In recent years, we have also had success with farmed pike perch, which is a business area we will be expanding in the future.

Company details

Havnevej 18 , Frederiksværk , DK – 3300 Denmark

Locations Served

Business Type:
Technology
Industry Type:
Agriculture - Aquaculture
Market Focus:
Internationally (various countries)

AquaPri is a family business, owned 100% by the Priess family, where the brothers Anders and Nels Priess recently have been succeeded as owners by their sons Henning and Morten. All four are still part of the management.

Primary business areas

The largest business area for AquaPri is trout (including trout caviar).

With 50 years experience in trout farming, AquaPri has been a national pioneer in this field, and today we are one of the largest producers of trout in Denmark with a production of about 5.000 tonnes a year.

In recent years, we have also had success with farmed pike perch, which is a business area we will be expanding in the future.

Handpicked luxury

We focus exclusively on luxury products, and always take the necessary time to achieve the very best quality.

Through many years of work within this field, our specialized workforce has developed methods to ensure that we always obtain exactly the quality that we are looking for.

We see it as our core competence to meet your individual demands, and to handpick the quality you require.

Food safety, traceability and sustainability

All of our production takes place in Denmark, where we are subject to some of the strictest food safety and sustainability legislation in the world.

Furthermore, we have implemented our own food safety programme, in accordance with the HACCP principles.

A central element in our strategy is a traceability programme, where we trace the fish through the entire supply chain, from egg to the final product.

AquaPri across the World

Our continued focus on luxury and food safety has literally made our products popular across the world.

This is illustrated on the map, where the orange areas indicate where we currently sell our products. We are particularly proud that our products have been welcomed in a number of countries with long traditions for seafood, where the customers are used to only the best quality fish and caviar.

Most of our markets also have strict food safety legislation, which we take very seriously, and which we comply with 100%.

We are interested in expanding our markets, as we are convinced that other parts of the world will also appreciate our luxury products.

It all began in the year 1900, when a determined 14-year-old Dane named Anders Priess decided to take charge of his future, and establish his own company in the fishing port of Glyngøre.

Due to his young age, it was his mother who formally owned the company which was therefore named “Priess & Co”.

Anders traded in fish he bought from local fishermen, much to the dismay of older traders, who did not welcome the competition. This was made very clear to Anders when he was slapped on the face and thrown into the water by a competitor with a remark that “we don’t want children buying up our fish around here”.

But despite such setbacks, Anders was determined to succeed and over the years his business flourished.

In time, he started his own family and he passed on his determination and business skills to his sons Henning and Tage. They joined the company in the 1930s and eventually took over from their father. At that point, “Priess & Co” had expanded into many kinds of seafood and in connection with the change of generation, it was divided into two separate companies.

The next generations

Priess & Co was taken over by Henning while Tage developed “Glyngøre and the Limfjord Company”. (The brand “Glyngøre” is still one of the strongest seafood brands in Denmark).

Henning’s sons Anders and Nels followed in their father’s footsteps, and entered the family business which was eventually renamed “AquaPri”.

Today, Anders and Nels are still part of AquaPri’s management, together with their respective sons, Henning and Morten, who formally took over ownership in 2012.