AS FORS MW is the parent company in the group, with head offices in Saue, Estonia since 1992. The site in Estonia has a full scale production facility with manufacturing, product assembly and the group`s administration. Head office has 125 employees, of which 20 are in administration. Fors MW creates value by meeting our customers` needs with a spirit of innovation. European market leading products FARMA lumber trailers with crane, BIGAB hooklift and dump trailers and NIAB tractor processors produced by Fors MW. Fors MW customers operate in more than 50 countries around the world. Our customers are in every corner of the globe. Customers working in both large and small companies and operating under different conditions. We create value by understanding our customers` everyday needs, presence on the market and efficient production.
Strategy and Product development
Fors MW corporate strategy is based on our customers' needs. Our design team always works with the market to create a wide and varied range of products. Fors MW creates growth by knowledge and understanding of the market we work with. We always take market share in both existing and new markets by being at the forefront of product development.
The Fors MW business concept is based on it being better to earn less per sold product and sell in large volume than the other way around. To keep pace with the business concept, while maintaining increased turnover and improved profitability, it is important that we keep our focus on the best price in all areas. This entails continual improvement within the group. Production that is always under scrutiny.
Website and Social media
Fors MW is regarded as one of the pioneers in our industry in our use of social media to interact with customers and dealers. The group's blog under the title, 'A company's journey' gives a unique insight into the life of a company within the manufacturing industry. Alongside social media, in 2009 the company launched a website in 8 languages. A website that is now being relaunched with a new version. It is, and will remain, our most important marketing tool.
FMW Farma Norden AB
FARMA Norden AB was created in Sweden as a subsidiary to AS FORS MW in 1994. The subsidiary is based in its own facility in Norrköping. Farma Norden handles aftermarket sales and the technical support for all the group's operations around the world.