Construction, Agriculture & Material Handling Equipment Sales, Rental, Service, and Parts in Texas and New Mexico ASCO Equipment can provide for all of your material handling and heavy equipment needs. You are sure to find the equipment you need to complete your next job at one of our convenient locations in Texas, New Mexico and locations near Oklahoma and Louisiana

Company details

2102 E. Slaton Highway , Lubbock , Texas 79404 USA

Locations Served

Manufacturers Represented

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Regionally (various states or provinces)

J.W. (Bill) Wright founded Associated Supply Company, Inc. (ASCO Equipment) in Lubbock, Texas in 1960 as a Towmotor lift truck dealership and U.S. Army surplus equipment store. Bill attended Lubbock High School, graduated from The University of Oklahoma with a degree in mechanical engineering, served with the Navy Seabees in the Philippines in World War II and then spent fifteen years as an engineer with Humble Oil and Refining Company prior to returning to Lubbock to start Associated Supply Company, Inc (ASCO). Bill started with the simple goal, which was to recruit the best people available, sell the best equipment available, and above all, provide the best product support available.

In 1965 Caterpillar Tractor Company bought Towmotor, and Associated Supply Company, Inc. became a Caterpillar lift truck dealer. In 1969 Associated Supply Company, Inc. bought the Clark Michigan dealership for West Texas and New Mexico. Because of a Clark-Volvo joint venture and merger in 1985, ASCO became a Volvo Construction Equipment dealer. ASCO has opened several additional stores throughout the years. In 2008 ASCO opened a new location in Abilene and one month later purchased Roberson Rent All in San Angelo, TX. December 18, 2009, ASCO acquired Texana Machinery in San Antonio and Austin. Texana Machinery added the CASE Equipment line to ASCO. Today, ASCO Equipment represents the Caterpillar lift truck line, Mitsubishi, Crown, JCB, Volvo, Bobcat, Case, Genie, JLG, Kawasaki and several other lines of well known and respected construction machinery, material handling equipment, used forklifts, wheel loaders, contractor supplies...

 Bill's sons joined him in the company in 1973 and 1975. W.B. (Brax) Wright, in Lubbock, is the CEO and J.S. (Steve) Wright, in Amarillo, is the President of the company. Paula’s son, Chase Key, joined ASCO in 2009 and is the first of the third generation to return to ASCO. Courtney Wright, Steve’s daughter joined the company August 2, 2010. The company has continued to greatly expand not only in new and used equipment sales, heavy equipment service and parts for sale but also into equipment rental. Today, ASCO is the oldest material machinery and construction equipment dealership under continuous single-family ownership in West Texas. Bill, Brax, and Steve work with 250 other company members from twelve locations in Beaumont, Lubbock, Amarillo, Odessa, Perryton, Midland, Clovis, Wichita Falls, Houston, Abilene, Euless, San Angelo, Sherman, San Antonio, Tyler, Austin, Bryan and Belton to form Team ASCO.