AUTRA was founded on the 22nd of December 1990 as AUTRA AS and was changed to AUTRA OÜ in 1996. Having been in business for over 25 years makes AUTRA one of Estonias oldest companies in its field. The founder and owner of the company is Jüri Triisa senior. He was very active in the company until his retirement in 2010. The company has since been run by his oldest son Toomas Triisa.