Binger Seilzug GmbH & Co. KG is one of the oldest manufacturers of vineyard equipment in Germany. What started in 1947 with the manufacture of cable hoists for use in very steep plantations has today developed into an enterprise with a wide range of products for outdoor use in vineyards. Over the years numerous patents have been applied for and granted. Nowadays the name `Binger Seilzug` is familiar to winegrowers far beyond Germany’s borders. Innovative, high quality products from Binger Seilzug are appreciated by winegrowers all over the world, so that today more than 50 percent of the company’s turnover is exported. The company introduced its first product, the Binger Seilzug Cable Hoist, in 1947, and it was followed over the years by numerous other useful devices for winegrowers throughout the world.
Today Binger Seilzug supplies trimmers, leaf strippers, pre-pruners and many other attachments. Quality and continuity are our watchwords, so it is only logical that our programme today still includes the Binger Seilzug Cable Hoist!
The brothers Artur and Otto Pieroth developed a cable hoist for use in the family’s vineyards. This attracted the interest of their colleagues, and so the brothers founded a company and developed the cable hoist for series production.
1950 - 1970
The cable hoist made the work of winegrowers in steep vineyards substantially easier - the narrow-track vineyard tractors so common today were unknown at the time. The cable hoist could be used to draw a plough. More than 20,000 Binger Seilzug cable hoists were built and sold. In addition a suitable plough – the Binger Seilzug Multi-purpose Plough – and other accessories were produced. In 1969 Armin Pieroth, a qualified mechanical engineer, became the first of the second generation to join the company.
1970 - 1980
Rollover protection became compulsory for tractors. Binger Seilzug now offered – alongside its existing range of products – rollover bars for all popular models of tractor. With the help of up to nine licensees, more than 200,000 Binger Seilzug rollover bars were sold. Udo Pieroth, Armin’s younger brother, and also a mechanical engineer, joined the company in 1977. Together the two brothers continued to run Binger Seilzug GmbH successfully.
The company adapted its product range to changing conditions in the wine industry. In the meantime, narrow-track tractors had become standard equipment for winegrowers, and attachments, such as the Binger Seilzug Trimmer were developed. Developed at the start of the ’eighties, the Trimmer differed from competitors’ products in that it was built on a modular system, which allowed it to be adapted to different vine configurations.
1990 - 2000
Binger Seilzug developed the first Pre-Pruner, and two further models were added to the range in the next few years. At the same time the company’s export activities were increased.
2000 - 2005
The Leaf Stripper EB490 was developed and a patent applied for. Series production of this machine started in 2005, and over a thousand found satisfied buyers in the first two years.
Because there was no successor to be found within the family, the Pieroth brothers decided to sell the enterprise. In ERO-Gerätebau GmbH they found a buyer who knows the business and would continue to run the business in the way they wanted. While Armin Pieroth went into well-earned retirement, Udo Pieroth continued as managing director.
The company experienced a great loss with the sudden death of Udo Pieroth. Now employees who had worked with Udo Pieroth for decades are taking the business into the future following the guiding principles he established.
The excellent reputation of the company reaches far beyond Germany’s borders. More than 50 percent of the company’s turnover is exported, and Binger Seilzug products are to be found in all the major wine-producing countries.