BiT Marine Software is arguably the most valuable asset your business will purchase. The BiT dealer management system will track, monitor, control, and drive nearly every aspect of your business with a focus on meeting your goals! Since 1985 BiT has been developing dealer management software designed to help marine businesses thrive in any market. We develop easy to use, comprehensive software to help your boat dealership or marine business be as efficient, easy to manage, and as profitable as it can be.

Company details

P.O. Box 10664 , Knoxville , Tennessee 37939 USA

Locations Served

Business Type:
Software vendor
Industry Type:
Agriculture
Market Focus:
Globally (various continents)
Year Founded:
1985

This company also provides solutions for other industrial applications.
Please, visit the following links for more info:

The best way to describe BiT Marine Software is that we care.

We care about the day-in, day-out challenges of operating a dealership. We care about whether our clients can lower costs by creating new efficiencies. We care about whether our clients can improve their sales by finding new customers, products and services. We care about ensuring our clients understand the true cost of providing a product or service to their customers. We care that department managers and owners are juggling dozens of issues while trying to make sound business decisions. Helping our clients get the best out of their business is what drives us all day, every day.

The fact that we care is what drives our focus on continuous improvement... ours and yours. We are constantly looking for ways to improve our systems so that you can improve your business. These improvements can take the form of software enhancements to add features or to improve ease-of-use, new documentation and how-to guides like our monthly newsletter which we implemented to make people aware of all the different ways they can use BiT to improve their efficiency and profitability.

BiT Dealership Software, Inc. is headquartered in Knoxville, TN, in the foothills of the Smoky Mountains. Surrounded by an abundance of beautiful lakes and rivers, Knoxvillians and east Tennesseans have enjoyed boating and water sports for decades. Many find it surprising, but you can take your boat through the waterways from Knoxville to the Gulf of Mexico in about a week. The greater Knoxville area is home to Brunswick Boat Group, MasterCraft, Skier's Choice (Supra Boats and Moomba Boats), Malibu Boats, Bryant Boats, Bullet Boats, Allison Boats and others. Near to technology talent at The University of Tennessee, Knoxville is a great location for us.

Today BiT serves hundreds of businesses and thousands of people from Hawaii to Bermuda, and Canada to the Caribbean. Founded as a provider of software to boat dealers, marinas and boat yards in 1985, BiT has expanded its product offerings and we now also help powersports and outdoor power equipment dealerships to succeed using BiT software.

Since 1985 BiT has been developing dealer management software designed to help marine businesses thrive in any market, so we have seen a lot. In fact, we have seen that no two are alike, so we won't force you into our way of doing business. We develop easy to use, comprehensive software to help your boat dealership or marina be as efficient, easy to manage, and as profitable as it can be. If you are a Boat Dealer, Boat Yard, Marina, Marine Service Center, Boat Repair Shop, Marine Equipment Dealer, Parts Accessory Store or Ships Chandler we can improve your business! We'll work with you to set up your management system according to your people and processes.

Let us show you how BiT Marine Software will:

Increase your Service department & technician efficiencies.
Drive your Sales department to follow up better & close more deals.
Improve your Parts department profits & reduce obsolescence.
Integrate your Accounting department to be more accurate & timely.
Automate your Slips & Storage contracts, scheduling & billing.
Raise your CSI scores with an integrated CRM strategy.

Purchase only the software that’s needed to manage your business!

  • Inventory/Point of Sale
  • Service Work Orders
  • Unit Sales/Finance & Insurance
  • Storage Management
  • Management Accounting
  • Customer Service/CRM

In the BiT system these areas are completely integrated so the information flows smoothly between functions, eliminating the need to duplicate entries and providing real-time information on all the vital aspects of your business, across departments!

BiT Marine Software is developed and supported by people with passion and with real world experience in the retail marine industry. Today, thousands of users from boat dealers across the North America, from Hawaii to Bermuda and Canada to the Caribbean are enjoying the benefits of the BiT Marine Software dealer management system. Large or small, we can provide your business with the tools and information you need to succeed!