The `Bugler` family business was founded in 1851 by Robert Bugler, trading as a wheelwright. Today the company continues to thrive & expand while serving the agricultural, amenity, groundcare & ATV Quad communities. Our continued policy is to offer market leading agricultural tractors & machinery at competitive prices, supported by excellent after sales services. Extensive stocks of spare parts & fully trained service engineers ensure a high level of customer satisfaction is maintained. This is achieved by focusing on major franchises such as New Holland, Merlo, Kuhn, Joskin, Keenan & Spearhead. Used tractors & equipment are also an important part of our agricultural machinery business, specialising in Ford & New Holland, used, nearly new & ex-contract tractors. In addition to the sale of new & used agricultural machinery, groundcare & ATV products we also specialise in the hire of tractors & specialist machinery such as slurry injection.

Company details

Barrowfield, Broadwindsor Road, Beaminster , Dorset , DT8 3PP United Kingdom

Locations Served

Business Type:
Industry Type:
Market Focus:
Nationally (across the country)
Year Founded:

The 'Bugler' family business was formed over 150 years ago when Robert Bugler began trading as a wheelwright in Beaminster.

Since 1851, the business has continued to serve the agricultural community and today, under the management of John Bugler (Managing Director) and Ralph Bugler (Chairman) has 4 branches, employing over 30 people.

Francis Bugler Limited was incorporated as a Limited Company in 1948, and in 1985, was appointed as a Ford Tractor Main Dealer.

The company later became the New Holland dealer for the West Dorset, East Devon and South Somerset area during the early 1990's.

Over the last 20 years the company has received the prestigious New Holland 'Mark of Excellence' awarded to leading New Holland dealers in the U.K.

In 1997 the company acquired 'John Jeffery Agricultural Engineering' in Axminster, to increase levels of product and service support in the Devon area.

Late 1999 saw the formation of 'Marston Tractors' at Marston Magna, near Yeovil in Somerset. This venture maintained the high level of service to the local farming community.

In 1998, Alan King joined the company as ATV Sales Manager.

This appointment was followed by the acquisition of the Kawasaki franchise for ATV's, Mule Utility Vehicles and Power Products & later as Kawasaki Leisure and Sports Quad Bike dealers.

The company has recently received awards for the highest sales of Kawasaki ATV's and Mules in the South of England.

During 2006 a dedicated branch trading as 'K4 Off-Road' was opened at Charminster, near Dorchester to handle the company's ATV and 'Off-Road' division.

To further enhance 'K4 Off-Road' we also have franchises with Suzuki, Bombardier, Logic and CDAX.

Spring 2003 saw Charles Jolliffe join the company as General Sales Manager, bring with him over 20 years of agricultural engineering experience.

September 2008 finally saw Buglers relocate from it's original town site to a new purpose build site on the outskirts of the town. With the future in mind we now have ample space with a large workshop, excellent parts department and plenty of outside space for new and used machinery.

In March 2011 we welcomed John Lock who joined our sales team. John is local, living just ten minutes away from the depot. and has more than twelve years sales experience following his workshop apprenticeship at 'Gibbs of Crewkenne'.

In addition to New Holland and Kawasaki, Francis Bugler Limited holds many other leading franchises for agricultural, horticultural and ground-care equipment including Kuhn, Merlo, Keenan, Spearhead & Quicke. The Joskin import & distribution agency is also a major part of our business.

The company's policy is to offer market leading products at competitive prices, supported by excellent after sales service.

Extensive stocks of spare parts and fully trained service engineers ensure that a high level of customer satisfaction is attained.

In addition to the sale of new products the company also specialises in used tractor and machinery sales and hire.

We also produce & hold the one of the largest stocks of nearly new, New Holland tractors in the South West of England, by offering contract hire to a few local core clients.