Chrysal International

Chrysal stands for top quality flower food that ensure the optimum flowering and longevity of plants and flowers. Our complete product line meets and exceeds the needs of flowers seamlessly in every stage of their life cycle. The Chrysal brand is specialized in care for cut flowers worldwide, targeting the needs of growers, shippers, wholesalers, retailers and consumers.

Company details

Gooimeer 7 , Naarden , North Holland 1411 DD Netherlands

Locations Served

Business Type:
Technology
Industry Type:
Agriculture - Horticulture
Market Focus:
Globally (various continents)

Chrysal's roots

Chrysal originates in The Netherlands, the worlds leading country in floricultural industries. Our founder is H.P. Bendien, who started the company in 1929, at first focused on Pokon plant food. Bendien was the first to recognize the great potential of a Belgian discovery. In 1949, Ir Camille Buys introduced Chrysal, an innovative formula that doubled the vase life of cut flowers. A few years later, Pokon & Chrysal merged into one company.

Former Pokon & Chrysal

Since then, we have come a long way. Chrysal has many years of global experience in the floricultural industry and we have proven ourselves to be the trendsetter in flower care. Our supply chain management approach has improved worldwide trade and is the key to high quality bouquets and satisfied consumers. Our vase life guarantee concept has been introduced by many retailers and high quality florist chains.

In 2007 Pokon & Chrysal joined forces with the Swedish company Vitabric. Vitabric was one of Europe's prominent producers of flower food, well known from their innovation of a slow-release flower care patch. With Pokon & Chrysal's global presence and strong technology base, combined with Vitabric's long innovation track record, the company strengthened it’s position in order to meet the increasing customer demand for quality, customer support and innovation in the flower business.

In 2007 the Pokon plant food activities were sold to a Dutch investment company. In doing so, our official name changed to Chrysal International B.V.

High Service

A major shift in recent years has brought our production closer to our customers. Chrysal felt the need to shorten lead times and upgrade the service level. In July 2011, we acquired Ecuador's largest post-harvest floral solution producer Everflor. With this acquisition, Chrysal aims to provide an even better, complete service and product package for the entire cut flower chain throughout the Americas.
In 2009, Chrysal set up a subsidiary in Kenya. Chrysal Africa started operating in Nairobi in September of that year, it is a production and warehousing facility in Kenya.

Chrysal takes pride in creating excellence in care for cut flowers. We care for flowers, from harvest until the moment they bloom in a vase. For each phase in the life of a cut flower, Chrysal offers just the right product for long lasting beauty.

Our mission is clear: 'Chrysal wants to ensure consumer satisfaction with every flower purchase by providing our business partners with total flower care solutions'. Key factors in realizing this mission are innovation and partnership.

Innovation

Chrysals extensive and continuous research has led to a broad range of products, ensuring optimum quality and longevity of every bloom throughout the flower chain. Our goal is to offer the flower the best possible care, so it can develop almost as if still nurtured by mother earth.

Innovation is a continuous process at Chrysal; we strive for constant improvement. Successfully, we dare to state, given our market leadership and the fact that our products are sold in over sixty countries worldwide.

Research is the key factor of our success. In our laboratory in Naarden we use state-of-the-art technology to create products that improve the longevity of flowers. Product development and improvement are the main tasks of our R&D department. Our research methods and flowering test room are officially recognized by the Ministry of Agriculture, Nature and Food Quality.

Partnership

It is our mission to be the best partner in post-harvest flower treatment. Our service focuses at improving quality, to help you satisfy the needs of your clients and increase your sales. We can support you in improving the flower quality and waste reduction, thus lowering costs.

Partnership requires service at the highest level. We service all parts of the flower chain and offer tailor-made products, concepts and solutions worldwide. We give you our best, especially in sharing our extensive knowledge of flower treatment. From codes of practice, audits and waste management programs to the Chrysal Academy, our online training program on flower care for supermarket and flower shop employees, florists and students. Our knowledge offers you the best possible return on investment.