Eqraft
We develop grading, weighing & packaging solutions for onions, potatoes & bulk globally. Our craftsmanship stretches from engineering and assembly to full-fledged automation. In the midst of ever-higher demands, our aim is to help you meet and exceed expectations. Thanks to our recent restructuring and rebranding, we are ready for the future. In fact, embracing the future is what drives us. Our ever-evolving industry begs that we work hard to retain our leading role. Our goal is to increase the performance, efficiency, and continuity of your process. Ensuring that you stay ahead of competition, improve your overall margin, and save time for the things that matter most.
Company details
Find locations served, office locations
- Business Type:
- Manufacturer
- Industry Type:
- Agriculture
- Market Focus:
- Globally (various continents)
This company also provides solutions for other industrial applications.
Please, visit the following links for more info:
About Us
Embracing the Future
Together we face a challenging industry.
In the midst of ever-higher demands, our aim is to help you meet and exceed expectations. Thanks to our recent restructuring and rebranding, we are ready for the future. In fact, embracing the future is what drives us. Our ever-evolving industry begs that we work hard to retain our leading role.
Our goal is to increase the performance, efficiency, and continuity of your process.
Ensuring that you stay ahead of competition, improve your overall margin, and save time for the things that matter most.
Our Vision: Embracing the Future
Retailers, traders and food services demand high standards from factories
Machines are no longer separate sections of the production process: an integral solution is required for optimal efficiency. A lot is at stake: large-scale buyers put mounting pressure on factories, competition is fierce, and scaling a prerequisite. This is pivotal for the continuation of business.
Eqraft understands this urgency. Thanks to over 30 years of experience, we know the agricultural sector from the inside out. We sympathize with the challenge that as factory owner and manager one faces in having to meet customers’ demands.
We keenly explore how to boost your efficiency, effectiveness, scheduled output, and continuity. All this, to make your factory stay ahead of competition, improve its margins, and save time for things that are more important than everyday routine.
Eqraft designs, builds, and maintains processing and packaging solutions for onions, potatoes, fruits, vegetables, dry edibles, and other commodities around the globe. Our craftsmanship stretches from consultancy, design, and assembly to full-fledged mechanization, automation, and their continuous improvement.
Careful listening
What does it take to run a factory at maximum capacity, despite the unpredictability of the industry on the sides of both supply and demand? This is the key question that Eqraft asks itself, day in and day out. For every client the answer differs, but the purpose is always the same: optimization of production capacity. It is the very reason why every project starts by listening carefully to the client. Only if we fully grasp the objectives of the factory can we design and realize a first-class, failure-free, and efficient process.
Reliable partner
Together with our customers we analyze the production process from beginning to end in order to be able to guarantee a quick return on investment. We design and assemble the production line, and our mechanics ensure that machines are tested, calibrated, and properly running on site. The products we deliver are of the highest industrial standards and can easily be integrated with your existing machinery. In case support is needed, our support team can easily perform online monitoring of machines to guarantee rapid and effective response. Eqraft empowers you to be a reliable partner for your customer by ensuring you can sort, process, and package products in time.
Embracing the future
Together we face a challenging industry. In the midst of ever-higher demands, our aim is to help you meet and exceed expectations. Thanks to our recent restructuring and rebranding, we are ready for the future. In fact, embracing the future is what drives us. Our ever-evolving industry begs that we work hard to retain our leading role. Our goal is to increase the performance, efficiency, and continuity of your process. Ensuring that you stay ahead of competition, improve your overall margin, and save time for the things that matter most.
Let’s build your factory of the future – together!
Craftsmanship Reinvented
It has been a year since Gerard van der Knijff of ERC Machinery and Rutger Keurhorst of Qreenno approached Nico Nieuwenhuize of strategy and marketing agency ZICHZACH. The merger of ERC, Qreenno and Propak meant it was time for a repositioning with clear core values. Together they found the answer to the question: Eqraft.
Since its founding in 1984, ERC Machinery had been an international player in complete plant installation, with the closed onion-topper as its best-known success. But ERC had to change in line with the changing market, tough competition and high client demands – from general construction work to integral advice and delivering custom-built machines. Collaboration with Qreenno’s “efficiency engineers” matched this well. When ERC took over Propak’s operations in mid-2016, Gerard and Rutger realised that a clear repositioning was needed.
Rutger: “Together with our clients worldwide, we want to build the factory of the future, so that’s the message we want to get across.” ERC, Qreenno and Propak had to go forward under a powerful new name with clear core values, a positive signal to both clients and suppliers and to the team.
The first step in this quest was a clear definition of the company identity. That’s when strategy and marketing agency ZICHZACH entered the picture. The ZICHZACH team talked to the employees, both in management and sales and in engineering, production and service.
They asked about their careers, vision and personal motivations. That’s how the core values came to be defined: craftsmanship, ambition, innovation, an integrated approach and a global network.
These core values were then introduced into the rest of the corporate identity, including the new name, visual identity, the logo and the new website. Nico: “The name Eqraft is short, powerful, international and future-oriented. The name engenders associations with ‘craftsmanship’, but then reinvented. The E and the Q are reminiscent of ERC and Qreenno, but also stand for engineering, electronic and quality. The trademark is a cube which symbolises a factory, a machine and processed products.” Gerard: “We’re proud of our heritage, but we’re also pioneers in the latest developments – that’s why we opted for a fresh yellow colour, which you don’t come across that often in this sector.”
The introduction of Eqraft as a brand, the launch of the website and this magazine, and the presence of Eqraft at the Fruit Logistica expo in Berlin were the next steps. Now Eqraft is completely prepared for the future!