Farm Journal Media

Farm Journal Media

Farm Journal Media

Farm Journal Media is the nation’s leading business information and media company serving the agricultural market. Started 139 years ago with the pre-eminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through 26 branded websites, eNewsletters and phone apps; 11 business magazines; 70 events; six nationally broadcasted television and radio programs; a robust mobile text marketing business; and an array of data-driven paid information products. Farm Journal Media also is the majority shareholder of the online equipment marketplace Machinery Pete LLC. In 2010, the Company established the non-profit, public charity Farm Journal Foundation, which is dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.

Company details

10901 W. 84th Terr., Suite 300 , Lenexa , KS 66214 USA
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Business Type:
Publishing company
Industry Type:
Publishing / Media / Marketing
Market Focus:
Nationally (across the country)
Year Founded:

Today’s top producers crave reliable, timely, in-depth information and ideas. Their expectations are met first by Farm Journal Media – one of America’s most respected and recognized media brands. Our integrated, multimedia channels converge on this passionately influential audience – so you are able to surround your customers and prospects with consistent and continual communications.

Farm Journal Media includes its 138-year-old flagship magazine, Farm Journal, along with Top Producer,Beef Today, and Dairy Today. Farm Journal TV includes 'AgDay' and 'U.S. Farm Report' television programs. The company’s Internet sites include and Farm Journal Media also publishes the Pro Farmer family of newsletters, produces numerous live events, offers custom publishing services and provides extensive database services.

Farm Journal Media corporate headquarters are located in Lenexa, KS. The Livestock and Produce Divisions are also headquartered there. Other offices include:

  • Philadelphia, PA. - Magazine and Database Strategies Divisions 
  • Rosemont, Ill. - Digital Media Division; Database Division; National Sales Headquarters
  • Lafayette and South Bend, Ind. - Farm Journal Broadcast Division
  • Cedar Falls, Iowa - Professional Farmers of America division
  • Mexico, Mo. - Editorial Headquarters
  • Webster City, Iowa - Customer Care Center

Farm Journal pioneered database development in the early 1960’s, building an extensive database of farmers and ranchers. What initially began as a circulation project, evolved into the development of the most current and comprehensive database of agriculture producers in the U.S.

Later in the decade, Farm Journal’s database powered the development of 'selectronic printing.'  As a result, Farm Journal print editions were among the first to include content and advertising customized for individual farmers and readers. Then and today, neighboring farms often receive completely different copies of Farm Journal, with literally thousands of versions being printed each issue.

AgWeb - the number one agriculture website - also is able to precisely target media and messages by virtue of the powerful Farm Journal database.

The core FarmReach database includes over 4 million historical producer records and identifies approximately 1,000,000 active decision makers across all segments of U.S. agriculture.

Each Farm Journal database record is multi-sourced from a blend of government compliance data and primary sourced data, in addition to direct qualification by the producers themselves based on these important criteria:

  • Decision-maker status (Owner, Owner/Operator, Operator, Farm Manager, etc.)
  • Product purchase behavior (seed, equipment, other inputs, etc.)
  • Ag chem retail location
  • Farm practice and management information

Today, Farm Journal’s industry leading database is used by a wide-range of clients - large and small - including equipment manufacturers, ag-chem companies, retailers, banks, land/farm managers, and direct marketing agencies.

The Farm Journal database, through its magazine titles, is audited by the Audit Bureau of Circulation (ABC) and is the only agriculture database provider that fully discloses both the demographic content and age of the demographic update on its audit statement.