Floranova is a renowned specialist in the breeding & supply of F1 and open pollinated flower seed. Floranova products are widely used in gardens all over the world, whether it be directly in the garden, on the patio or in hanging baskets. Floranova products are available to commercial growers or amateur gardeners via a network of distributors around the world, providing pleasure for millions of park users and gardeners.
Floranova is a specialised breeder of flower seed varieties for the professional bedding and pot plant sector. Our seed products are available to trade and consumers through a network of wholesale and retail distributors throughout the world.
Established in the UK in 1978, Floranova is now recognised as being one of the worlds leading flower seed breeding companies. The company’s portfolio also comprises vegetatively propagated products that are licensed to a network of propagators.
Floranova is focussed on bringing new, novel, high quality and beautiful products to the global marketplace: products that excel for horticultural professionals and gardeners alike.
In 2009, a separate corporate entity was formed to specialise in the breeding, production and marketing of vegetable seed for the ornamental sector. More information can be found at