Florist Holland B.V.

Innovative Gerbera breeding, high quality products and global services. That's what you can expect from Florist. Supported by our worldwide network of crop advisors and sales and distribution partners, Florist supplies Gerbera seeds and young plants to over 80 different countries. With a solid foundation of 40 years of experience in breeding and propagation of Gerbera cut flower and pot plant varieties

Company details

Postbus 3 , Aalsmeer , North Holland 1430 AA Netherlands

Locations Served

Business Type:
Industry Type:
Agriculture - Horticulture
Market Focus:
Globally (various continents)

Florist Holland B.V. specialises in breeding and propagation of Gerbera plant material for cut flower and pot plant cultivation. The assortment, with colour ranging from white to deep blueish purple, finds its way to growers in more than 80 countries.

Quality and uniformity

In De Kwakel, the Netherlands, Florist works on breeding and selection of new Gerbera varieties. In our modern 45.000 m2 greenhouse complex, we can assure excellent plant quality year-round. Our plant material is internationally known for its high quality and uniformity.

Cultivation assistance

Florist works closely together with various links within the supply chain. A team of representatives is active in sales and cultivation assistance both at home and abroad. Through our intensive contacts with growers, agents and importers, we are constantly increasing our range of knowledge on how new varieties perform in different conditions. We also offer assistance to growers in introducing and marketing new gerbera varieties.


In three decades, Florist has built up an impressive reputation. We are continually striving to live up to it. For plant material of the top Gerbera varieties, Florist is the most reliable partner you can find.