Future Fynbos
Future Fynbos is a privately owned breeding initiative, focusing on the selection and breeding of mainly Leucadendron, Protea, Leucospermum and some other Fynbos types for Cutflowers and Potplants. Breeding is the main focus of our company and our long-term goal. This will allow us to release unique varieties on an on-going basis which can be registered for Plant Breeders Rights. New varieties with improved characteristics are essential for the sustainability of the Fynbos industry. It is also important that production is matched to market demand.
Company details
Find locations served, office locations
- Business Type:
- Technology
- Industry Type:
- Horticulture
- Market Focus:
- Internationally (various countries)
About Us
Future Fynbos will plant new varieties to develop the growing technology and marketability of these varieties.
- Plantings are restricted to a certain number of plants per variety depending on production time and market demand.
- Licenced growers will pay a percentage stem royalty for the duration of the plant’s productive life.
- Plant royalties are applicable, but vary according to the value of the product. Plant royalties per product are determined annually.
- Licence agreements include non-propagation, but once-off propagation licences may be granted on application to growers wishing to do their own propagation.
- Future Fynbos can also offer assistance to growers with the commercialisation of their own selections.
- Growers interested in producing any Future Fynbos products under licence can contact Caroline O’Brien for more information.
- Plant material is supplied by contracted nurseries who are at present Arnelia Nurseries.
Plant material can be protected in a number of ways. Through licence agreements, Plant Breeders Rights, Trademarks, Patents etc.
Breeder’s Rights belong to the family of laws under intellectual property rights. In order to make economic progress it is important to stimulate breeders to constantly come up with new cultivars.
The holder of a plant breeder’s right is granted exclusivity in respect of the production, sale or other form of marketing, import into and export from the Republic of South Africa of propagating material or harvested material of the protected variety according to the Plant Breeders’ Rights Act No. 15 of 1976. (www.daff.gov.za)
A PBR is infringed by any person who, not being the holder of the PBR, performs, or causes to be performed without a licence the following acts:
- production or reproduction (multiplication)
- conditioning for the purpose of propagation
- sale or any other form of marketing
- exporting
- importing
- stocking of any propagating material or harvested material, including plants obtained through unauthorized use of propagating material of the relevant variety.
A licensee that fails to comply with any term or condition of a licence also infringes the PBR. It is also an infringement to use the approved denomination of a protected variety in relation to a plant or propagating material of any other variety for any purpose, or to sell plants or propagating material of a protected variety under any other denomination than the approved denomination of that variety.