GHERARDI ‘ farm manufacture a complete plough ‘s range line , in Fact Mr Aldo Gheradi is himself a designer of the same machines and thanks to his innate intuition , he was able to perfect his great ability training on the job , allowing the agricultures to use the machines manufactured and tested them . In the meanwhile Aldo is aware about the main importance to develop the commercial activities in order that the Company may grow up . In order to do that he expand the range line of production , paying so much care and attention to the quality aspect . Prestige, tradition and quality have allowed GHERARDI to contribute as a significant step in the agriculture development . GHERARDI is a strategic landmark for Jesi ‘s economical impact as wells for the surroundings villages involving 300 workers for the production of advanced equipments suitable all over the world and exported worldwide .
From the beginning
The Company’s history is basically thanks to a geniality Man : Aldo Gherardi . The farm , having a craft approaches , has been created thanks to the great technical and inseparable experience and know- how , the innovate business perception and its strong wish to provide a good improvements for the agriculture fields , even during the unfortunate period of the rebuilt after the worldwide war . In 1948, using his great background during his position as chief worker in the SIMA farmer , Mr. Aldo Gheradi , involving his major son Guerrino , started the production of spare parts ‘s ploughs in a very small location in Jesi , and in a shortly period developed its business , as to become one of the most relevant and appreciated farms in the agriculture sector .
All that above mentioned happens in Jesi, that for its entrepreneurial strength takes the nickname of “ Milan of the Marche’s Region” . In fact after the war , in Jesi were built so many small craft farms , most of them in the mechanical sector ,that quickly create a professional district of khow - how and extraordinary potentiality . The sales promotions has expanded all over Italy , so that Federconsorzi provides GHERARDI is network distribution . The production is mainly based on two sectors : Agriculture Machines for the working of soils and Industrial machines . Two types of machines in a complete range of lines , suitable for all the tractors’ power and to be adaptable of any type of soils either to the ones more difficult and in whatsoever environmental conditions .
By the end of the Fifty’s years , Fiat Tractors was looking to find a partner to complete the total range of lines , has chosen GHERARDI’s quality . Therefore thanks to the synergies with FIAT TRACTORS , GHERARDI start up the internalization and marketing processes.
The New Generation
All the experienced and know how are transferred down from generation to generation: Guerrino, Metella and Luciana , the three Aldo’s sons have been working there since adolescents and after having flanked the founder , they have replaced him to direct the Company until the last few years when there has been involved the third generation in the same location facility in Monte Roberto . There are young people , very professional as well as very motivated to continue in up to dated the mechanical agriculture all over the world