Granular, Inc.

Granular combines the experience and insight of farmers, the broad and deep knowledge of agronomists, data scientists and industry partners, and the rebellious, innovative business and technical acumen of the entrepreneurs and engineers that define Silicon Valley. Farmers are not only our customers but our co-creators—collaborators in bringing new technologies to the farm so they can operate more profitably and sustainably and with increased transparency. We will continue to leverage the global presence, depth of knowledge, and diverse resources of Corteva, along with our software and analytics expertise to help farms flourish. We will continue to listen and partner with farmers to improve productivity, profitability, environmental sustainability, and transparency—to create solutions to key challenges faced today, looking beyond what is possible now, to solve for the demands of tomorrow.

Company details

425 2nd Street, Suite 301 , San Francisco , California 94107 USA

Locations Served

Business Type:
Manufacturer
Industry Type:
Agriculture
Market Focus:
Globally (various continents)
Year Founded:
2014
Employees:
101-1000

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Farming Value
Food is life. More than 7 billion people depend on farms for healthy and affordable food. By 2050, the global population will reach 9.4 billion and farmers will need new ways to deliver on this demand that are economically viable, so they can earn a good living, and remain environmentally sustainable, so we replenish the earth, keep soils fertile, and other species healthy.

We are helping farmers meet the demand using software and analytics to make farming more profitable and efficient today and in the future.

  • 7.5B: people depend on farmers for healthy and affordable food
  • 70%: of global freshwater water goes to agriculture which covers 40% of Earth’s land area
  • $3T: in global revenue, employing 1 in 10 in wealthy countries, 6 in 10 in poorer countries

Our Mission
We use technology to enrich the lives of those who produce and those who consume

Granular combines the experience and insight of farmers, the broad and deep knowledge of agronomists, data scientists and industry partners, and the rebellious, innovative business and technical acumen of the entrepreneurs and engineers that define Silicon Valley. Farmers are not only our customers but our co-creators—collaborators in bringing new technologies to the farm so they can operate more profitably and sustainably and with increased transparency.

Founded in February 2014, and backed by leading venture capital investors such as Andreessen Horowitz and Google Ventures, we designed the leading farm management solution, now called Granular Business, by collaborating with many of the largest, most progressive family farms in the country.

In 2017, Granular joined forces with DuPont Pioneer, coupling the strength of Granular’s business software with DuPont’s robust agronomy expertise and the Encirca agronomy software and advisory services. In February 2018, DowDuPont™ announced a spin-off of the the Agriculture Division, naming the new agriculture company, Corteva Agriscience™ (kohr-'teh-vah), which is derived from a combination of words meaning “heart” and “nature.” Granular is an independent subsidiary of Corteva and is responsible for all software and analytics products.

Today, the Granular platform includes a suite of farm management software (Granular Business and Granular Agronomy by Encirca), the leading farmland real estate analysis tool (AcreValue), and precision agronomy software for ag retailers (AgStudio).

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We will continue to leverage the global presence, depth of knowledge, and diverse resources of Corteva, along with our software and analytics expertise to help farms flourish.

We will continue to listen and partner with farmers to improve productivity, profitability, environmental sustainability, and transparency—to create solutions to key challenges faced today, looking beyond what is possible now, to solve for the demands of tomorrow.

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Clear Return on Investment
Granular informs your decision-making by answering the toughest questions

  • Should I continue farming this field or renegotiate my rent?
  • Is it worth doing another spray pass?
  • If I sell my crop, how much profit can I lock in?

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Work directly with top notch experts who:

  • Grew up on a farm, have an agriculture degree, or have agriculture work experience
  • Guide your decisions to match your goals
  • Will show you how to capture and use data to make more confident decisions

We're with you from day one and anytime you need us

Trainer
Trainers lead your farm through initial setup, including customized live training, to lay the foundation for aligning with your business goals

Coach
Dedicated to your operation, your coach is focused on aligning Granular with your specific goals, plans, and strategies, providing long term value

Support
Product and agronomic specialists are on hand 12 hours a day to answer questions via chat, email, or phone - average response time is <30 seconds

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Proven agronomic, mechanical, and statistical techniques to identify and recommend opportunities for better decision-making:

  • Historical field performance guidance
  • Crop health data from Pioneer's global field testing
  • Estimates for land value and expected yields

What?
We bridge science and analysis, arming you with the data and analytics you need to build on your goals to continuously improve your operation, taking efficiency to the next level

Why?
Estimating opportunities to increase yields and profits is an uncertain task. We help you optimize resources in short supply, increasing production efficiency of food, fuel, and fiber

How?
We combine data from a wide range of sources - everything from land records to weather patterns, machine data to soil composition - to build models for analyses you can count on