In the late 1960’s, Seth Harter, a crane salesman for North Jersey Equipment Company, decided to look into going into business for himself. His vision was to find the best products and deliver the best service possible to the NJ construction industry. His initial research pointed him in one direction, John Deere, and in January 1967, Harter Equipment opened their doors for business. Since that date over 47 years ago, Harter Equipment has grown from 3 employees in a 2,000 square foot facility, to over 30 employees in its current 20,000 square foot facility . Along the journey, Harter expanded their product offerings and customer base, however, Seth’s core vision to provide the best products and services to his customers has never strayed.