HEI is a manufacturer’s representative agency primarily focusing on equipment and attachments in the agricultural market. We represent manufacturers of quality equipment and work with dealers that are interested in developing a relationship between the supplier, the customer and themselves. We strive to offer products to our dealers that may fill a void in their product offering to their customer base. We feel it is a privilege for HEI to assist manufacturers in helping meet the needs of a dealer or a customer.

Company details

N3816 County Road T , Columbus , Wisconsin 53925 USA

Locations Served

Manufacturers Represented

Business Type:
Industry Type:
Market Focus:
Regionally (various states or provinces)


The business was first incorporated as an Independent Manufacturers Representative in 1970 under the name of Farm Products Inc. with Fran Bogner as the President/Owner. Over the years many lines of equipment have been successfully represented some of which include but not limited to; Farmhand, Stieger, Will-rich and DMI. In 2004 Larry Haseman joined FPI to develop addition niche markets and move the company into a position of developing stronger relations between dealers and suppliers.  With over 45 years of experience in the agricultural field, holding positions as; Territory Manager, Company Sales Manager, General Manager of John Deere and CAT dealerships, we are driven to excel and operate by a set of established values. In 2005 the ownership and the name of the company was changed to Haseman Enterprises Inc (HEI). 

HEI brings experience and a record of hard work and dedication (not always easily found). We have a good handle of what works well and what becomes a challenge for all. We have had the privilege to serve on many advisory boards and councils with various manufacturers and played an integral part in generating policies and procedures that have guided the industry today. 

HEI is a member in the follow organizations: EMDA (Equipment Marketing & Distribution Assocation), MEDA (Midwest Equipment Dealers Association).

HEI’s has a MOTO when working with dealers, and that is to help YOU enjoy this industry and profit from it!