Hortiwise V.o.f.

Hortiwise provides Training, Consultancy and Market Tour services to the horticultural sector. Horticulture is all about healthy growth and so are we. Engaging with players and trade promoters up and down the global supply chain, Hortiwise offers opportunities you don’t want to miss. Our successful, hands-on Training, Consultancy & Market Tour Services will strengthen your organisation (or sector) and help you improve your business performance.

Company details

P.O. Box 75 , Roelofarendsveen , South Holland 2370 AB Netherlands

Locations Served

Business Type:
Technology
Industry Type:
Agriculture - Horticulture
Market Focus:
Globally (various continents)

Hortiwise provides Training, Consultancy and Market Tour services to the horticultural sector.Get ready. Get set. Grow.

Horticulture is all about healthy growth and so are we. Engaging with players and trade promoters up and down the global supply chain, Hortiwise offers opportunities you don’t want to miss. Our successful, hands-on Training, Consultancy & Market Tour Services will strengthen your organisation (or sector) and help you improve your business performance. Get ready. Get set. Grow.

We want to see you flourish

Run by a team of independent Dutch professionals all highly respected in their fields, Hortiwise is rooted in solid expertise & in-depth industry experience. From Africa to Europe and from Asia to Latin America, we know the products, the business, the markets and many of the players. If you’re ready to drive your roots down deeper and your branches up higher, contact us. We want to see you flourish.

  • Expert knowledge of horticultural markets
  • Combination of disciplines covering all relevant aspects for export development
  • Hands-on and practical approach; learning by doing
  • Proven successful track record
  • Contacts with importers, wholesalers and trade experts in EU countries

At Hortiwise, we focus on five key areas in horticulture:Market Insight

Market Insight means seeing, understanding and acting. It involves an intuitive, experience-based perception of market moods and undercurrents not found in trade statistics. Move beyond mere data and analysis to utilise the market’s realities and realise your full business potential.
  • Recognise and understand EU market characteristics
  • Gain insight into the Direct Channel and its requirements
  • Gain insight into the Auction Channel (with our unique ‘Auction Game’)
  • Understand and monitor export conditions in Africa, Asia or the Middle East

Organisational Development

We’ve learned that growing plants is all about growing people. Equipping them to adapt to changes in markets and technology. Recognising talent and cultivating it. Developing excellent organisational health and the consistency and attention to detail that are vital to success.
  • Human Resource Management
  • Process Management
  • Entrepreneurial skills
  • Sector Cooperation (including Study Groups)

Integrating Corporate Social Responsibility

Corporate Social Responsibility, or CSR, has to be woven into the very fabric of your organisation. Appropriate policies regarding people, planet and profits are of strategic value for your organisation. Market demand for proof of your CSR accomplishments is rising all the time.
  • Come to understand the strategic value of CSR
  • Get familiar with CSR guidelines, regulations, private labels, certificates
  • Integrate CSR in your daily operations at every level
  • Build adequate accountability & reporting mechanisms

Post-Harvest Handling & Logistics

Prices are determined by the quality at the point of sale, not at harvest. Quality loss due to product deterioration or damage can cost thousands of euros per order. Years of travelling up and down the supply chain have made us reliable experts in Post-Harvest Handling & Logistics.
  • Cold chain management
  • Flower & plant logistics
  • Packing methods & materials
  • Handling procedures

Partnerships

Many agencies talk about marketing. At Hortiwise, we prefer to talk about Partnerships. The way we see it, whatever you do and however much you invest in presenting your product to the market, if it doesn’t result in viable and lasting business partnerships, it isn’t worth it.
  • Writing an Export Marketing Plan
  • Product choice, product development & value-adding
  • Matchmaking
  • Customer Relationship Management (CRM)

Keys to Success

  • Market insight
  • Corporate Social Responsibility
  • Post-Harvest & Logistics
  • Partnership
  • Organisational development