James River Equipment

James River Equipment

James River Equipment

We are your full-service equipment and tractor dealership dedicated to the needs of our Agriculture, Construction and Forestry, Commercial, and Residential customers in Virginia and the Carolinas. Our services include equipment sales, parts, service and rentals. James River Equipment sells and services premier brands including John Deere, Kinze, Morbark, Wirtgen Group, Kuhn, Great Plains, Stihl and many others.  Plus, with 29 service centers and over 100 field service vehicles, we keep our customers up and running. What truly separates us is our commitment to people, partnership, and the communities we serve. Since 1926 we have held a steadfast belief that if we do our part to take care of people, everything else will take care of itself. We are here for you, here for life.

Company details

11047 Leadbetter Rd. , Ashland , Virginia 23005 USA
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Regionally (various states or provinces)

James River Equipment is your full-service equipment and tractor dealership dedicated to the needs of our Agriculture, Construction and Forestry, and Commercial and Residential customers in Virginia, North Carolina and South Carolina. Our services include equipment sales, parts, service and rentals. With 29 full service locations and over 100 field service vehicles, we are ready when you need us and will always keep you going!

The history of James River Equipment dates back to 1926, when Rudolph Romer opened a John Deere dealership in Holly, Colorado.  Rudolph’s dealership was able to prosper in spite of the depression, almost entirely due to its commitment to the customers.  The foundation of offering quality products and backing them up with exceptional customer service was laid, and it expanded eastward in 1977 when a dealership was purchased in Virginia, begetting the first James River Equipment.  Mark Romer is our current president and the great-grandson of Rudolph, which makes us more than a business.  We are a family.

Under the leadership of Mark Romer, James River Equipment is now 29 locations strong and expanding each year to support the equipment needs of our customers across Virginia, North Carolina, and South Carolina. Mark continues to reinforce his family philosophy that 'It is ALL ABOUT THE PEOPLE and ALL ABOUT RELATIONSHIPS!This core culture has allowed James River Equipment to continue to flourish and has spurred our success over the past 30 years.

The people working at James River Equipment are what make the business successful. Instead of taking a “big box retailer” approach and having each store’s inventory determined at a corporate office, each individual location is responsible for controlling its own stock to meet the needs of their surrounding community. Parts and services are resolved by each store manager in response to the specific needs of their customers.

The result of these things is a growing business that has been recognized with the John Deere Partners in Excellence Award four years running. Only two other dealers worldwide have won this award for so many consecutive years, and one of these is the Romer dealership 4Rivers that still operates in Colorado. Our constant growth in sales, rentals, parts and service is a direct reflection on the loyalty of our customers.

We want to be your partner in growth for the years to come. We assure you that we will be flexible, aggressive and attentive in our pursuit of a partnership based on quality and satisfaction.