Since 1837, John Deere Company has seen a great many changes in its business, its products, its services. Change always comes with opportunity. And Deere has always been ready and willing to embrace it. Yet, through it all, John Deere is still dedicated to those who are linked to the land – farmers and ranchers, landowners, builders. And Deere has never outgrown, nor forgotten, its founder`s original core values: integrity, quality, commitment and innovation. Those values determine the way we work, the quality we offer, and the unsurpassed treatment you get as a customer, investor, employee. Living up to a legacy isn`t always easy. Especially when that legacy encompasses more than 175 years of quality products, innovative solutions and honest value. John Deere`s heritage of achievement lives on in every employee, every product, and in every way we touch and enrich lives. It`s a commitment that distinguishes us in the marketplace and drives us toward even higher levels of performance.
- Business Type:
- Industry Type:
- Agriculture - Crop Cultivation
- Market Focus:
- Globally (various continents)
- Year Founded:
- Over 1000
- more than $1,000,000,000 US
Our core values
We work every day to uphold our founder's core values. Integrity, quality, commitment, and innovation are more than ideals we work toward. They are values we live and breathe – values found in every product, service, and opportunity we offer.
The quality of a company is expressed through the quality of its leadership. For nearly 175 years, John Deere has benefitted by strong, decisive leaders at its helm, dedicated to the core principles of integrity, quality, commitment, and innovation.
Our strategy for success
For those who cultivate and harvest the land. For those who transform and enrich the land. For those who build upon the land. John Deere is committed to your success. This commitment extends globally with a focus on six key areas – the United States and Canada, Europe, Brazil, Russia, India, and China. It’s in these areas where at least 75 percent of the world's future growth will occur. And because of our past, our passion, and our purpose for helping you become more profitable and productive, John Deere is uniquely positioned to be the equipment supplier of choice.
Doing business with us
John Deere is very selective when choosing our suppliers and dealers. We must both totally support John Deere core values: integrity, quality, commitment, and innovation. If this is the way you define your business – your work ethics – then you may benefit from a relationship with John Deere as a dealer, supplier, or manufacturer of a John Deere-licensed product.
In 1837, John Deere, blacksmith and inventor, had little more than a blacksmith shop, a piece of discarded polished steel, and an idea that would help farmers, changing the face of agriculture for all time.
The quality of a company is expressed through the quality of its leadership. For nearly 175 years, John Deere has benefitted by strong, decisive leaders at its helm, dedicated to the core principles of integrity, quality, commitment and innovation.
One of the world's most recognized corporate logos, the leaping deer trademark has been a symbol of quality John Deere products for more than 135 years.