Lakeland Equipment

Lakeland was incorporated in 1983, when two former John Deere employees, Marty Phillippe and Gene Roling, purchased Dickens Bros., an active John Deere dealership from Charlie Dickens. The two partners expanded the facility to provide additional office and showroom space. The trade area was also expanded to include most of Wayne County, including its fruit producing area, on the shores of Lake Ontario. In order to provide parts, service and sales to the northern region a customer service representative was hired. The achievements of the “VanMan” operation prompted Deere to encourage similar operations across the nation.

Company details

5614 Tec Drive, Crossroads Industrial Park , Avon , New York 14414 USA

Locations Served

Our Manufacturers

Business Type:
Distributor
Industry Type:
Agriculture
Market Focus:
Nationally (across the country)

Lakeland will profitably market and deliver products and services of superior quality and genuine value for the mutual benefit, success and satisfaction of our retail customers and employees

Lakeland is the customer’s first choice for agricultural, commercial, and consumer equipment and services. In partnership with our retail customers and employees, Lakeland is delivering genuine value and achieving the highest level of customer loyalty.

  • We are driven by competition, but we will not sacrifice honesty and integrity when competing.
  • In respecting all individuals, we believe that individuals will in turn respond with respect for us.
  • We expect to make intelligent commitments and then deliver on what we commit to. We meet our commitments with a sense of urgency.
  • We expect to deliver value to our customers and will not accept substandard salesmanship or substandard work.
  • We believe that our existence is dependent on treating all customers with courtesy, compassion, friendliness and fairness.
  • We work hard, but we expect to have fun while working hard. We will provide a constructive, winning climate conducive to team building. We will make sure that every employee knows his/her job expectations. Job performance will be reviewed at least annually.
  • We will hold employees accountable for their performance. We will remove obstacles that may hinder performance. Training and coaching will be a constant part of an employee’s work experience.
  • We will recognize an employee’s positive performance.
  • We encourage constructive criticism from whomever, but expect that a solution be a prerequisite to a criticism.

Lakeland was incorporated in 1983, when two former John Deere employees, Marty Phillippe and Gene Roling, purchased Dickens Bros., an active John Deere dealership from Charlie Dickens. The two partners expanded the facility to provide additional office and showroom space. The trade area was also expanded to include most of Wayne County, including its fruit producing area, on the shores of Lake Ontario. In order to provide parts, service and sales to the northern region a customer service representative was hired. The achievements of the “VanMan” operation prompted Deere to encourage similar operations across the nation.

 

The success of the Savannah store enabled Lakeland to expand in 1990. Two more former employees of John Deere, Bob McNamara and Mike Wilson, Joined the team and simultaneously added dealerships in the Hall, NY and Henrietta, NY trade areas.

 

Since 1990, Lakeland has experienced vast growth in sales. The Savannah store has been totally renovated and expanded and additional area has been added to the Hall store. In December of 1999, Lakeland moved into a new facility in East Avon, NY.

 

In September of 2009 Lakeland expanded again by acquiring Ontrac Equipment, a John Deere Dealer with five locations in the Rochester area. Due to the proximity of two of the locations to existing Lakeland stores the Canandaigua and Henrietta locations were closed and the Brockport, Chili and Macedon stores expanded their John Deere product offerings.

 

Lakeland Equipment now has six locations, employing over 150 full time employees and has over $70 million in sales.

 

Marty Phillippe, Bob McNamara and Mike Wilson comprise the owner group.