To be the industry leader for precision agricultural & construction solutions, services, and support utilizing a wide variety of GNSS and Laser based machine positioning systems. By supplying integrated solutions, we can enable our clients to collect, manage, and analyze complex information significantly improving their ability to become more productive, efficient, and profitable.
Pete started working in the laser industry in 1979 at a company called Laser Plane in Dayton, Ohio. He was employed as an installation technician traveling throughout the United States installing laser systems for water management. Pete’s career took him to Arkansas, Louisiana, Mississippi, and finally landed him in Sacramento where he developed his skills as Service Manager and then later took a position as a Sales Consultant in the Ag and Construction market.
The concept of laser leveling grew rapidly in the Sacramento Valley and throughout the world. In the early 1980’s, alongside the agricultural market, the construction market was growing immensely due to the advanced technologies being introduced. These new technologies were providing customers with an increase in profitability and accuracy. With this fast growing technology, Pete was presented with many opportunities in the service and sales sector. In 1988, Pete moved to Reno, Nevada to manage a direct sales office marketing agricultural and construction tools for the booming Reno economy. This is where he met his wife Shelly.
Pete returned to the Sacramento area in 1990 to redevelop the agricultural and construction markets in Northern California, settled in Paradise to raise his three children. In 1992, he purchased the Durham branch and was known as Spectra Physics LaserPlane Nor-Cal, later incorporating and changing the company name to LaserMan as it is known today.