MERLO Group

Merlo is a prominent, dynamic, state-of-the-art industrial company, with exclusively private capital for the production of high technology machines. It is an established entrepreneurial Group which can claim a front row position on all the world markets and is the international point of reference when talking about telehandlers. The Group is composed of companies created to complete an ambitious project: create products designed and constructed entirely in Italy. Because Merlo is not an `assembler` but an extremely vertical industrial company that designs, develops and produces in house most of the components. This makes it possible to always find the best solution for the requirements of the customers, achieving products designed and created entirely in Italy.

Company details

Via Nazionale, 9 , S. Defendente di Cervasca (CN) , (CN) 12011 Italy

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Business Type:
Manufacturer
Industry Type:
Agriculture
Market Focus:
Globally (various continents)

Merlo's success in the world stems from its capacity to know how to anticipate the needs of the markets and every machine produced proves the company's commitment to offering their customers the best technology available today, with the guarantee of fifty years of experience in research and innovation.

It is precisely thanks to the research, the innovation and the continuous development of new products that the Merlo Company wants to further strengthen its leadership in advanced technologies and quality.

The Merlo Group, founded in 1964, has over 1,200 employees and the covered area of the Cuneo plants is around 220,000 square metres.

Over 90% of production is exported all over the world through a commercial network divided into 7 subsidiaries and over 600 dealers.

The Merlo Group is the market leader in telehandlers with rotating turret and in telehandlers with hydrostatic transmission.

The product portfolio is composed of a complete range of telehandlers, both fixed and rotating, DBM self-loading concrete mixers, multi-purpose Cingo tracked dumpers and MPR self-propelled platforms. All the products included in the Merlo range are characterised by innovation, technology and reliability, which have always been the distinctive characteristics of the Merlo Group which has earned the trust of the markets.

The Merlo Company starts in 1964, founded by Amilcare and Natalina Merlo. Success, first national and then international, leads to a progressive and constant growth of the company, which over the years continues to grow and develop until it is transformed into a Group. The History and the experience are fundamental values for the Merlo Group. Its companies are in fact on one hand strongly focused on innovation, but they retain and safeguard internally the experience and knowledge acquired over the years.

1964 - The Merlo Company is created

The entrepreneurial tenacity and dynamism which has characterised the artisan business of the Merlo family right from the beginning are adopted by Natalina and Amilcare Merlo who, in 1964, establish the company, Merlo Spa.

At the same time they start construction on the new plant of S. Defendente di Cervasca, at the gates of Cuneo: it was the beginning of an exciting phase of great productive and commercial expansion.

1966 - DM and DBM, the first dumpers and off-road concrete mixers

The new and highly modern Cervasca factory was immediately used for the production of dumpers and concrete mixers for the building sector, and right from the start the results reflected the soundness of these early design and construction strategies. Featuring a winning blend of innovation and technology to give a highly advanced products.

Both these models were equipped with an innovative rotating fifth wheel, of original Merlo design, and marked the beginning of a long period of technological research and development, which is still ongoing.

1981 - SM 30, The first telescopic handler.

The year 1981 was something of a turning point in the company’s history; with the launch of the first telescopic handler, model SM 30.

This highly innovative machine built to exclusive Merlo design, offered all the performance of a fork lift truck with all the intrinsic versatility of a hydraulic telescopic boom crane.

Right from the earliest model, the technical solutions adopted and the high-tech devices incorporated made it an immediate market success (rounded cab format with curved windows, telescopic boom side-shift, double boom articulation hinge, hydrostatic transmission with permanent integrated drive).

1987 - PANORAMIC XS, a revolutionary machine on an international scale

The year 1987 was a key year in the company’s history; with the launch of the first telescopic handler in the world with side mounted engine and low hinged boom on the rear part of the chassis.

PANORAMIC XS also distinguished itself by being the only machine to offer complete visibility.

It was an instant success and the sales volumes continued to rise, so much so that it allowed the company to further increase the already substantial level of investment into Research & Development; placing it even further ahead of the competition.

1991 - ROTO 25.11 XS, the first telescopic handler with slewing boom

Further confirmation of Merlo’s dynamic innovation drive took the form of a new range of telescopic handlers with slewing boom, known as the ROTO range, the first machines ever to allow operators the possibility of reaching any point in the full 360° range, without having to re-position the machine.

1996 - TURBOFARMER, the first handlers specifically developed for agricultural uses.

The capacity of Merlo for anticipating market needs was further confirmed with the launch of a specific range for use in the agricultural sector, featuring no less than 7 models, which can all be homologated as an agricultural tractor.

2000 - MULTIFARMER: the trump card

The launch of the MULTIFARMER, the new fruit of Merlo’s ongoing technological research, once again confirming Merlo’s top place in terms of innovation and research.

The MULTIFARMER is a truly revolutionary multi-purpose machine which lifts and handles loads, operates attachments, works the earth, tows trailers and equipment, whilst at the same time carrying out all the typical functions of a tractor.

2002 - CINGO, the universal tracked carrier range

Merlo enters a new and promising market, that of short distance material transportation, launching a complete range of machines and accessories for a host of different handling needs.

The potential of these compact carriers being further boosted by the possibility of application of a variety of different attachments. So that it was no wonder that these extremely versatile machines proved an immediate market success.

2004 – Innovation in telescopic handler suspension systems

A further step forward in the field of technological advance has been made in the development of two innovative telescopic handler suspension systems.

The B.S.S. (Boom Suspension System) device, acts to hydraulically dampen the force that reaches the telescopic boom.

 While the E.A.S. (Electronic Active Suspension) system, acts on the front axle of the PANORAMIC handlers, acting as a true intelligence system, thanks to its hydro-pneumatic dampeners which act as actual suspensions as well as a frame levelling correction device.

2005 – New Merlo branch in Australia

Merlo Group Australia is the first branch outside Europe and has been set up to be closer to our many Australian customers.
Located at a new industrial site in Perth, it is the reference point for marketing, support and technical-commercial training throughout the country.

2008 - MerloMobility, controls and tracks your fleet

It is the new computer system for monitoring the fleets which makes it possible to carry out GPS radio-location in real time, control the most important operating parameters, receive and manage the alarms and send orders for the management of the events.

2009 – The Merlo Group introduces the new Multifarmer 40.9 CS

The new Multifarmer 40.9 CS, the large tractor with telescopic boom, proves Merlo's supremacy in technological innovation. A veritable draft horse, it is first introduced with the objective of highlighting the multi-purpose concept in company handling and lifting and for work in the open field, offering the same speed and the same commitment as an agricultural tractor, plus the advantage of a telescopic boom to handle loads of even 4 tons and to operate at 9 metres of height.

2010 - EcoPowerDrive - Evolving technology

In the new EcoPowerDrive system all the parameters of the machine are elec-tronically managed. Now, the driver simply defines the travel speed required through the accelerator pedal. The control system automatically defines the engine speed, as well as the hydrostatic ra-tio. The latter is determined with an algorithm that considers the actual operating parame-ters of the machine, through the appropriate sensors, and that achieves and maintains the required speed without further operator intervention. The algorithm is always striving for peak efficiency; the diesel engine is run at the lowest possible speed, reducing noise and fuel consumption.

2010 - Hybrid Merlo, the World's First Eco-handler

Care for the ecology of our planet is often claimed as a 'Mission Statement' by manufac-turers. Now, Merlo has shown that there are more than words to this Statement. Intermat 2012 sees no less than two radical design moves by Merlo, showing the way forward in reducing exhaust and noise emissions of capital plant.

2011 - Merlo CDC – Dynamic Load Control System

With the new advanced Merlo CDC (Dynamic Load Control) system, Merlo is making an-other step forward in safety. Merlo engineers have created an automatic management system for machine stability parameters which allows you to make the most out of your telehandlers. The Merlo CDC system is also designed to reach for the stars in terms of longitudinal sta-bility. When the machine is in motion, this system achieves even better results than the ones prescribed by the recent EN 15000 standard on the longitudinal stability of telescopic handlers.

2012 – The new Multifarmer and Turbofarmer generation is introduced

The Turbofarmer 50.8 and the new Multifarmer 40.9 revolutionize the way of creating telehandlers introducing significant design and technological innovations in various fields: safety, efficiency, versatility and comfort.

2012 - New Merlo commercial branch in Poland.

The Merlo network continues to expand and organise itself: the Merlo Polska branch is created. Thanks to this branch, the Merlo Group creates a point of reference for Poland and the entire geographic area, markets which are very interesting and growing fast.

2013 – The Merlo Group continues to grow

Merlo continues to invest in their plant of Cuneo which today has 220,000 square metres covered and a total area which exceeds 300,000 square metres.  The new areas are equipped with the latest generation production technologies to increase the quality of the process while reducing production times.

2013 – Merlo introduces the P 40.7 Hybrid

With this model awarded at the Agritechnica of Hanover Merlo demonstrates the evolution of the hybrid telehandler, protected by new patents and now ready for mass production. This model guarantees: performance equal to a traditional telehandler, reduction in consumption, reduction in the noise level and reduction of pollution.