The National Association of Landscape Professionals is the trade association for the landscape industry, representing the voice of more than 100,000 landscape professionals. Member companies specialize in lawn care, landscape design and installation, landscape maintenance, tree care, irrigation and water management, and interior plantscaping. Members also include students, consultants, industry suppliers, state associations and affiliate members.
What We Do - Our Brand Promise
We are the only national organization built by the collaboration of landscape and lawn care industry professionals, and we are committed to helping our members achieve success. With a platform for growth founded on educational resources and peer-to-peer sharing on a national scale, we provide members with invaluable access to the best ideas and practices in the landscape industry. With deep relationships with legislators and policymakers, we are the voice of our members and our industry amid an increasingly challenging regulatory environment. And, with a focus on professionalism that is establishing the highest standard in the industry, we are driving consumer preference for our members’ services. The association administers the Landscape Industry Certified designation which is a benchmark for educational achievement for lawn care and landscape professionals.
The National Association of Landscape Professionals passionately advocates for the economic, social and environmental benefits of the landscape industry.
WHO WE ARE
The industry is comprised of companies that specialize in lawn care, landscape design, landscape maintenance, irrigation and water management, tree care, and the design, build and installation of decks, patios, walkways and outdoor living spaces. Many companies offer additional services like snow removal, holiday lighting, and interior plant design and installation. Industry companies range in size from small businesses with a handful of employees, to billion dollar firms that have multiple branches in different states. According to the Lawn and Landscape Magazine State of the Industry Report 2014, the average annual company revenue is $1 million. Industry professionals also work as groundskeepers, parks and forestry experts, and as horticulture experts at botanical gardens, zoos, and more.
Click here to search a directory of National Association of Landscape Professionals members.
WHAT WE DO
The industry designs, builds, and maintains healthy green spaces in communities across the country. These spaces include backyards, sports fields, parks, gardens, green roofs, and the grounds around office buildings, hospitals, schools and other facilities. The industry is comprised of a wide range of specialists, including arborists, lawn care specialists, landscape and irrigation designers and technicians, account managers, sales staff, and sustainability experts. Some firms focus on either residential design and maintenance, or commercial design and maintenance.
According to the IBIS Market Research Report for Landscape Services in the United States (July 2015), the landscape industry produces an annual revenue of $76 billion, comprises 466,768 businesses, and employs 958,711 workers. In its May 2014 Occupational and Wages Report, the Bureau of Labor Statistics reports that there are 868,770 landscaping and groundskeeping workers and an additional 101,190 supervisors comprising a workforce of approximately 969,960 employees.
The 2012 Business Census report for the landscape services industry determines that there are 578,970 employees in the industry with an average company revenue of nearly $600,000 annually, with an average of 6 employees, with the vast number of businesses being small businesses, employing 1-4 employees.
The landscaping industry also supports a large manufacturing segment of the economy that supplies the necessary machinery and equipment and other materials like concrete pavers, plant material, etc.
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Thousands of students graduate each year from 2-year and 4-year college horticulture and landscape programs and join the industry. They are trained in business development, marketing and sales, horticulture, and landscape design and maintenance.
Even though the industry upwards of 1 million workers there is still a chronic shortage of qualified employees at all levels from lawn care and landscape technicians and managers to landscape designers and sustainability experts. The industry needs more qualified workers to meet the demand.
Click here for more information about a career in the landscape industry.
GET NOTICED ... GET RESULTS
Aim for the right audience. Position your company with the National Association of Landscape Professionals members to reach nearly 3,500 green industry organizations. Our members are a diverse group of industry professionals, whose specialty areas constantly expand to meet the ever-changing needs of the marketplace. The largest membership segment is comprised of companies that provide lawn care, design/build/installation, landscape management, interior plantscaping, and other related services across the country.
Association members have joined because they are committed to business success, increased professionalism, and staying abreast of the latest industry trends. These companies constantly seek out the newest information, products, and services that will make their businesses more efficient, profitable, and safe. In fact, members have been in business, on average, for 21.7 years. And, nearly 60% of Landscape Management magazine's top 100 land care companies are NALP members.
Partner with the National Association of Landscape Professionals
Strategically partnering with NALP not only helps focus your marketing, but it also allows you to contribute to something bigger. Partnering means building your brand while engaging in the association, enhancing industry initiatives, improving membership benefits, and building rapport with members. Position your company as an industry leader, a credible resource, and a business partner. Break the industry sales barrier.
Buzz Building. Brand Building. Bond Building.
When it comes to decision making, 20% of decisions are based on rationale, but 80% are based on emotion. Consumers aren't just looking for great products and services. They're looking for solutions. They're looking for a person and a company they can trust.
Sponsorship is a critical, differentiating part of a well-thought-out media and marketing plan. Of all the media you can use, sponsorship is the most personal — it's the most sensory. Through sponsorships, you can increase your visibility and prestige, and you can shape the image of your company and impress upon the membership your commitment to them and their business success.
Power your partnerships with emotion! Bond building is critical for sponsors who want to reap the greatest rewards. And when it comes to sponsorship activation, we encourage innovation and out-of-the-box thinking so sponsors can connect with members, create favorable impressions, and deliver memorable sensory experiences.
Association events, programs, publication and video sponsorships, online sponsorships, affinity partnerships, and print advertising — these opportunities allow you strategic placement and prominence at every turn so your investment leads to business success.
Gain exposure, develop brand awareness, and build bonds with leading green industry companies across the nation. These industry leaders will know your company name, your company logo, your company's values, products and services. They will think of you when they make purchasing decisions.