In 1974, current CEO, Bill Strelioff founded a scale company called Senstek that was based on emerging load cell technology. During the first part of the company`s growth the product range consisted of load bars, animal scales, truck scales, and a variety of platform scales. These scales were early entrants into electronic weighing equipment and were able to provide faster and more accurate weights than conventional mechanical scales. As the years passed, Senstek changed. The company grew in size, location, and product focus. In the early nineties when international expansion was imminent, the name changed and in 1994, Senstek became NORAC Systems International Inc. Many new products were introduced over this period of time; among the more notable achievements were the successful development of a `legal-for-trade` OnBoard™ Weighing System and the introduction of the latest sprayer height control system, the UC5™ Sprayer Height Control system.

Company details

6667 West Old Shakopee Road, Suite 111 , Bloomington , Minnesota 55438 USA

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Business Type:
Industry Type:
Agriculture - Agriculture Monitoring and Testing
Market Focus:
Globally (various continents)

In late 2011 NORAC sold its weighing division to Wisconsin-based Rice Lake Weighing Systems. Over the years, NORAC had seen significant expansion of the control systems division. The weighing division divestiture allowed NORAC to focus its attention on one business. Rice Lake Weighing Systems continues to manufacture existing NORAC's scale designs including the patented Multiple Animal Scales and OnBoard Scales.

Within North America NORAC has experienced significant growth with a number of leading-edge technologies. This increased demand recently prompted NORAC to enter key international markets in Europe, South America, Asia, and Australia. NORAC is currently developing worldwide sales channels with an established office in France while offering global customer support through a rapidly expanding base of international distributors.

In mid 2007, NORAC witnessed the completion of a new facility in Saskatoon, Saskatchewan, Canada that encompasses over 30,000 square feet of manufacturing and office space. All products assembled by NORAC are completed to ISO standards and NORAC's electronics areas are equipped with the latest technology. In addition to the facility's corporate office, there are two branch offices.

NORAC Europe sarl, located in France is responsible for sales and service in Europe and the US office, NORAC, Inc., recently re-located to Bloomington, Minnesota, USA. This move was deemed essential by NORAC's Management Team to facilitate future business growth. The new facility allows for more efficient, high volume warehousing of NORAC's core products. The office space offers more room for staff and new employees.

Between NORAC's three facilities, the company has close to 60 full-time employees. NORAC's exceptional team includes experienced professional engineers educated in electrical and mechanical design. With years of technical expertise, NORAC is constantly improving and customizing products to better suit the customer's needs and realizing NORAC's mission statement:

'Improving the Competitiveness of Industry and Agriculture through Precision Measurement.'

NORAC's success is based on the quality of staff, as well as the level of commitment from and the quality of NORAC's distributors and partners.