Ontario Sheep Marketing Agency
For more than 30 years, Ontario Sheep Farmers has been an advocate and unified voice for Ontario’s 3,000 sheep farmers, representing the sheep, lamb and wool industries. The organization was established to promote and represent the industry’s interests and began with the formation of the Ontario Sheep Association in the 1970s. With increasing concerns about the marketing of lambs and market share relative to imports in the early to mid-1980s, a request was made to the Ontario Farm Products Marketing Commission to develop and implement a marketing plan for sheep in the province. The result was the implementation of the Ontario Sheep Marketing Agency (OSMA) in September of 1985. In the late 1980s, the Ontario Sheep Association and OSMA amalgamated, retaining Ontario Sheep Marketing Agency as the association’s name.
Company details
Find locations served, office locations
- Business Type:
- Professional association
- Industry Type:
- Livestock
- Market Focus:
- Nationally (across the country)
This company also provides solutions for other industrial applications.
Please, visit the following links for more info:
About Us
In the fall of 2017, the organization evolved to become Ontario Sheep Farmers (OSF), enhancing its visibility and engagement with stakeholders in the sheep value chain in Ontario, and across Canada.
Our Mission
To educate, innovate and strategically advocate on behalf of our membership, while maintaining a high professional standard of conduct and leadership.
Our Vision
Enable Ontario sheep producers to be the supplier of premium lamb and sheep products.
Farmers behind the Product
Learn more about the passionate families who work hard to produce premium fresh Ontario lamb.
Ontario sheep farmers take pride in the premium product we make for our customers, friends and neighbours. We are also proud of the great story we must share about environmental sustainability, and our commitment to the land, animals and producing high-quality food and fibre.
Strategic Plan
Ontario Sheep Farmers launched a new five-year plan Building Strength for a Better Future at the organization’s virtual 2021 annual general meeting on October 28th, 2021. The new strategic plan was created with grassroots input across the entire sheep value chain over the past 12 months in a process Ontario Sheep Farmers (OSF) coined the Crossroads Challenge, and sets a roadmap for the organization based on the needs and opportunities identified through the consultative process.
- Crossroads Challenge/OSF Strategic Plan Full Report click here
Addendums and other supporting materials
- Governance click here
- Effectiveness click here
- National Voice click here
- Frequently Asked Questions click here
Five key deliverables are identified in the OSF strategic plan that is designed to build greater public trust, more dynamic market relationships, more effective business support, a more robust system to identify leadership and support districts, and a more effective organization to support each member.