Primary Sales

Primary Sales Australia has spent more than 25 years developing expertise in the fields of tillage, seed/fertiliser placement and grain harvesting so that the very best can now be achieved from farm machinery. Our role fits between the research community and the end-user, so that useful science and farmer feedback can be engineered into products designed to add cost-efficiency, save time or produce better results - often all three! Many new initiatives introduced by our company over the years now enjoy commonplace use, upon which farmers have come to depend. As a result, Primary Sales Australia has grown steadily in size and reputation along the way, allowing it to maintain its commitment to progress.

Company details

44 Meliador Way , Midvale , Western Australia 6056 Australia

Locations Served

Business Type:
Industry Type:
Market Focus:
Nationally (across the country)
Year Founded:

Our Mission:

'To help grain growers increase the efficiency and profitability of their operations by providing cost-effective, quality engineered solutions to agronomic challenges and equipment inefficiencies. We will provide this support with products which are fairly priced, ethically traded, efficiently delivered and properly backed by our Company and its dealer network'

When Primary Sales Australia first opened its doors for business back in October 1985, the staff had barely two product lines to focus upon; their range of wear-resistant tillage points and the various models of “Adapt-a-Gap” harvester knife guards and extension fingers.

Over two decades later the Company has developed into the nation’s most comprehensive supplier of tungsten carbide-tipped tillage tools and tillage equipment (for both conventional and conservation farming methods), associated bolt-on fertiliser and seed delivery systems, replacement high-breakout force tines for machinery upgrades to direct-drilling capacity, press wheel systems, a complete range of harvester cutterbar knife guards with a well-developed choice of snap-on extension finger options and the well-known “Vibra-Mat” live header platform mats.

In more recent years, Primary Sales Australia has begun manufacture of state-of-the-art “Primary Precision Seeder” implements in a range of sizes, incorporating engineered features which embody the latest in agronomic research and thinking and which also puts this product at the forefront of relevance to farming’s best interests.

With its Head Office and the majority of the manufacturing facilities based in Perth, a distribution office and warehouse in Dubbo, N.S.W. and more recently, full-time servicing from Adelaide, the Company has established efficient product availability through an Australia-wide network of independent machinery dealerships and merchandise outlets.

On-line product expertise is maintained at all three Company locations through either telephone, fax or email facilities to meet the technical enquiries from this sometimes very involved area of a farmer’s interests.

Company technical staff maintains a continuing watch on the latest from the research community through attendance at conferences, research field days and involvement in projects. This ensures Primary Sales Australia remains up to date on new directions for agricultural systems development so that the engineering development work can be undertaken to quickly follow newly proven theory.

The Company’s driving philosophy is to constantly maintain its absolute relevance to the needs of a progressive grain growing industry – it has given the Company strongly supported reasons for its existence and growth for nearly two decades so far and with life at the leading edge continuing to motivate the team, this philosophy is set to continue.

Just as most highly motivated companies have begun, Primary Sales Australia was born out of necessity with the excitement of developing long-needed products (and the satisfaction of strong market support for them) serving to foster a continuing drive aimed at meeting further needs of the market.

It all began with a predecessor company, Fabcast Foundry & Engineering (W.A.) Pty. Ltd. first exploring the possibilities for development of the (then radical) idea of casting tillage points from a wear-resistant alloy rather than simply press-forming them from sheet steel.

All manner of design and manufacturing difficulties presented themselves at the time, as did problems uncovered in the field, however the belief in the need was strong and the concept was tenaciously pursued until a range of designs began to make significant inroads into the traditional market for steel points.

At last there was an alternative, and a cost-efficient one, in that for perhaps 3 times the price of a traditional point, the farmer could look forward to something in the order of 5 or up to 10 times the wear life – and avoid all the downtime involved in worn steel point changes.

By this time, the “team” was inspired and a further problem-solving idea began to take form. Their involvement in the market had taught them of the physical and financial losses which occurred when the somewhat then new “open-front” harvesters were put into Australia’s average 5 to 15 bag (15 to 45 bushel) wheatbelt crops.

As a result, the “thinking caps” went on and they devised a new design of knife guard which took the form of a “double-cut” 4-finger version but with each finger possessing an engaging means on the underside to allow attachment of a plastic extension finger. The extensions were provided in a choice of widths to vary the gap between each other, just as was done with the traditional comb (“closed”) front.

The outcome in the field proved to be a major “eye-opener” in terms of making farmers realise just how much of their profit had been previously left behind on the ground simply because it had been viewed until then as “unavoidable” losses.

Although a significant proportion of Fabcast’s business was industrial in nature including such products as hydraulically operated truck-mounted waste compactors, the main focus remained with agriculture.

This included a wide range of cast front, rear and wheel tractor weights from the foundry and from the fabrication division, a range of hydraulically operated twin and triple towing hitches which were highly popular with farmers at the time for the fact that two or three combine seed drills could be utilised by one tractor and one operator to sow many more acres per day than individually towed drills.

The fabrication division also produced a large amount of dual wheel extensions for tractors and a range of sundry items, again mostly for agricultural use.