RODA MAQUINARIA AGRÍCOLA, SL., founded in 1920 by JOSEP RODA ABELLO, subsequently managed with great entrepreneurial spirit by his son FRANCISCO RODA DOLCET and currently managed by JOSEP ANTONI RODA VILIMELIS, grandson of the founder, manufacturing over 30.000 agricultural equipment ever since. RODA was born as a family business dedicated to carriage repair and was subsequently dedicated to the repair of particularly agricultural machinery, leaving this activity after manufacturing the first agricultural equipment as milling machines, farming equipment, etc.
- Business Type:
- Industry Type:
- Market Focus:
- Globally (various continents)
RODA® started the production of loaders in 1965, with the construction of one, two and three cylinder models, being these designed and entirely manufactured at the factory in Vilanova de la Barca. Along the years RODA® has developed and created own improvement systems that farmers have always valued.
Since 1982, RODA® has assumed the challenge of commercialization throughout Spanish territory. In 2000 a great leap forward took place in the Company: the new factory built next to the first one, which jointly configure over 5.500m² of industrial building and offices and 1.200m² of outdoor exhibition.
Currently the business has acquired the newest production technology: CAD cutting centers, numerical control cutter and folding machine, new tooling systems, etc., obtaining thus a 40% increase in production in the last 7 years.
RODA has currently over one hundred service stations in Spain and different international delegations.
The range of products has evolved with the market growth: Loaders, agricultural equipment, Backhoes, Forklifts, Snowplow blades, Sweepers Barredoras, Elevators with driving position, Bulldozers, Trailers... Likewise, it has managed to put a dent in the overseas market, with presence in Germany, France, Portugal, United Kingdom, north of Africa, North America and South America.