Rolf Flowers (PTY) Ltd

We are growers of high quality fresh-cut chrysanthemums for sale to South Africa and the world. We are pleased to announce the following changes to our management structure: Rolf Julicher has decided to step back from day to day involvement in the running of Rolf Flowers, but he will remain available to the business on an advisory basis and he will serve as Chairman of the Board. Frank Julicher has left the company for a new career in the corporate world, and we wish him every success. Hoffman Theron van Zijl has taken over as Chief Executive Officer from 1st Jul 2013.

Company details

P.O. Box 95. , Bedfordview , Gauteng 2008 South Africa

Locations Served

Business Type:
Industry Type:
Agriculture - Horticulture
Market Focus:
Globally (various continents)

Rolf Flowers (PTY) Ltd was established in the early 1950's by members of the Jülicher family and has been a leader in the South African cut flower industry for many years.

A significant part of that history lies in pioneering the production of many of South Africa’s commercial floricultural crops and the development of the infrastructure for the distribution of fresh-cut flowers to the rest of the world.

Today, Rolf Flowers (PTY) Ltd produces greenhouse grown, fresh-cut chrysanthemums for sale to local wholesalers and export agents. As one of a few locally-based producers that can lay claim to being a specialist producer of high quality deco and spray ‘mums, the Rolf Flowers product bouquet offers an exciting range of colours and shapes.

Situated within half an hour of Johannesburg's O. R. Tambo International Airport, Rolf Flowers (PTY) Ltd maintains high-quality levels through good growing principles, an unbroken cold chain, prompt service and flexible delivery options, all at relatively competitive prices.

Please feel free to learn more about our production facility by reading further or look at our exciting product range. Should you have any questions, pay our frequently asked questions page a visit, contact us directly or make contact with any our nominated agents for sales enquiries.

We are a specialist producer of so called florist chrysanthemum flowers and employ over 100 full-time production staff to bring a quality product into the homes of customers all over the world!

All our flowers are produced with meticulous attention to detail at our ‘Dennegeur’ Farm, in 6ha of propagation and production greenhouses, utilising many of the best established production techniques.

The plants start out as un-rooted cuttings bought in from leading international Chrysanthemum breeders around the world. They are then prepared for production in our rooting facility. Once rooted, the cuttings are planted out into the greenhouses, where they are nurtured to maturity for by our dedicated teams who provide the watering, feeding, pruning and comprehensive pest and disease prevention. Approximately 11 weeks later, the flowers are ready for harvest.

Once harvested, the flowers are processed in our custom built pack house by specially trained teams. Each stem is graded and bunched with care before being pre-chilled in preparation for shipping.

By maintaining a continuous cold chain from the time of bunching until off-loading our trucks at the perishables centre at O.R Tambo International Airport, Rolf Flowers ensures ouragents and their customers around the world receive every item in our range in the best possible state of freshness.

To find out more about Chrysanthemums, how to achieve the best possible vase life and where to buy our flowers, please visit our frequently asked questions page.