Seafood Innovations International Group Pty Ltd.

Seafood Innovations International Group Pty Ltd. is a world leader in the manufacture and supply of welfare-friendly solutions for the fish harvest chain from point of seining to the provision of fish suitable for packing or value adding at the processing stage. Welcome to the new era of Seafood Innovations International Group Pty Ltd. fish harvest technology where instinctive fish behaviour is used to provide efficient, automated, stress-free and humane fish stunning and bleeding systems. From simple 2 channel sytems producing around 2000 fish per hour to high volume operations, the "SI" system has proven to be a very effective solution.

Company details

Unit 3, 32 Enterprise Street , Cleveland , Queensland 4163 Australia

Locations Served

Business Type:
Industry Type:
Agriculture - Aquaculture
Market Focus:
Internationally (various countries)

This company also provides solutions for other industrial applications.
Please, visit the following links for more info:

Seafood Innovations Pty Ltd. was established in March 2001 as the business to build and market the Seafood Innovations International Group Pty Ltd. range of products and services.
Bruce Goodrick, proprietor of the business, is a scientist who has spent his career in the seafood industry and has specialised in wild catch and farmed fin fish.  Bruce’s vast knowledge and experience are the driving force behind Seafood Innovations International Group Pty Ltd..

Our product and service range includes fully automated humane fish stunning and bleeding systems together with scientific harvesting consultancy and training.

To date, our patented technology has been successfully applied to a variety of fish species including Atlantic salmon, Yellowtail, Mulloway, Trout, Pangassius, Tilapia and Barramundi with future prospects including Cobia and Cod.

Seafood Innovations International Group Pty Ltd. remains at the forefront of Harvest technology because of its strong commitment to research and development (SI expends over 10% of turnover each year on research and development).


Seafood Innovations International Group Pty Ltd.' Head Office and manufacturing base is in Queensland Australia where we work closely with reputable engineering suppliers to ensure all components are manufactured to the highest standards.

Seafood Innovations International Group Pty Ltd.' research base is in Tasmania Australia where we work collaboratively with a successful Atlantic salmon producer to develop and test our leading edge technology.

The successful commercialisation of the Seafood Innovations International Group Pty Ltd.' technology has assisted many Aquaculture companies world wide, to achieve humane, efficient and clean fish harvest practices with high quality product outcomes.

We are progressively developing a world wide network support base with the establishment of Seafood Innovations International Group Pty Ltd. Canada, exclusive agents in Norway, (Stranda Prolog AS) and in the USA, (WMT Inc.). Seafood Innovations has a strategically based operations manager in Norway supporting our northern hemisphere markets.


Superior quality goes hand in hand with humane slaughter

There is abundant evidence in literature and in industry linking electronically managed percussive stunning with improved flesh quality and this has been a driving force behind industry adoption. When compared with some techniques such as CO 2 sedation, the difference is extremely obvious ( click here to see a comparison of different harvest methods ). Unlike asphyxiation or CO 2 sedation and electrocution, the fish are rendered insensible instantaneously and irrecoverably.

The percussive stunning method is recognized by all world authorities as the optimal method for humane slaughter, i.e. World Society for the Protection of Animals (WSPA) The Royal Society for the Protection of Cruelty to Animals (RSPCA), MAFF ( Minister of Agriculture, Fisheries and Food), The International Fund for Animal Welfare (IFAW), USDA (United States Department of Agriculture), The European Commission's Standing Committee Of The European Convention For The Protection Of Animals Kept For Farming Purposes HSA ( Humane Slaughter Association), etc.