Founded in 1991, Sentek Sensor Technologies has revolutionized irrigation scheduling both within Australia and overseas, with it`s range of soil moisture and soil salinity monitoring solutions. Sentek`s technology has helping to visualize the dynamics of the crop-water-soil-atmosphere interactions into easy to understand pictures that irrigators can use to manage their day-to-day irrigation. Data from Sentek probes help irrigators identify where, when and how much water is extracted from each depth in the soil by the plant. They can also track precisely how deep each irrigation is moving within the soil profile to make sure that they are not applying any more water than is needed by the plant. While improving water-use efficiency, the use of Sentek probes also has the additional economic benefit of helping growers to achieve better quality and yields by avoiding stressed conditiond due to too much to not enough water.