Society of American Florists (SAF)

SAF is the only national trade association that represents all segments of the U.S. floral industry. Our 7,000 members are the industry`s top retailers, growers, wholesalers, importers, manufacturers, suppliers, educators, students and allied organizations. SAF is the face and voice of a strong, unified floral industry in Washington, D.C. SAF membership is open to all individuals and companies in the floral industry.

Company details

1001 North Fairfax Street, Suite 201 , Alexandria , Virginia 22314 USA

Locations Served

Business Type:
Professional association
Industry Type:
Agriculture - Horticulture
Market Focus:
Nationally (across the country)

The Society of American Florists is the association that provides marketing, government advocacy, industry intelligence and best practices information for all participants in the U.S. floral industry. And since selling is what it is all about, SAF helps the entire floral industry with an aggressive public relations campaign educating consumers about the benefits of flowers.

Throughout the year, SAF’s volunteer leaders devote countless hours and unlimited energy to achieving the Society’s mission of providing marketing, business and government services for all participants in the U.S. floral industry. SAF salutes their efforts. Please click the links below to identify members serving on each Council and Committee.

Officers & Board

  • Board of Directors


  • Growers
  • Retailers
  • Wholesalers

Joint Councils & Committees

  • Awards Committee
  • Consumer Joint Council
  • Convention Task Force
  • Government Joint Council
  • Member Joint Council
  • PFCI Board of Trustees