Southern Agro Engine (P) Ltd.

A milestone for the Group has been the Technology transfer tie-up with the renowned M/s.Villiers of UK for manufacture of small Engines. Villiers, a brand known world wide for more than a century in agricultural water pumps application was christened 'Vijay Villiers' and has made a mark capturing significant market-share through our national dealer and distributor network.   With focus on customer satisfaction, the company spares no effort on R&D to bring about cost, effectiveness and also newer and advanced models of Engines. With a quality system embedded into the manufacturing process at all levels, the company has achieved ISO Quality Certification. The company has entered the export market and the Engines are regularly exported to Africa, The Middle East and also to Sri Lanka. The company is fully e-managed, using Information Management System.

Company details

#24A, III Phase, Industrial Estate, Guindy , Chennai , Tamil Nadu 600 032 India

Locations Served

Business Type:
Manufacturer
Industry Type:
Agriculture
Market Focus:
Globally (various continents)

A milestone for the Group has been the Technology transfer tie-up with the renowned M/s.Villiers of UK for manufacture of small Engines. Villiers, a brand known world wide for more than a century in agricultural water pumps application was christened 'Vijay Villiers' and has made a mark capturing significant market-share through our national dealer and distributor network.
 
With focus on customer satisfaction, the company spares no effort on R&D to bring about cost, effectiveness and also newer and advanced models of Engines. With a quality system embedded into the manufacturing process at all levels, the company has achieved ISO Quality Certification. The company has entered the export market and the Engines are regularly exported to Africa, The Middle East and also to Sri Lanka. The company is fully e-managed, using Information Management System.
 
The Manam Group has a well-organized dealer network that has been developed over the years, making the group's products readily available in more than 300 outlets in India's Cities, towns & villages. With its presence in diverse markets each Manam product has built on the goodwill created by other products of the group.

Three Decades of Excellence - Forward Integration in Retrospect
Ideas need wings, and wheels, too. TC Dayalan, the founder of the Manam Group, did exactly that, investing his ideas with imagination and initiative. The Group came into being in 1975 in a tool room in the Guindy Industrial Estate in Chennai. With his vast experience in fabrication and die-casting, Dayalan had earned the trust and business of automobile, electrical, electronic and household appliances industries by meeting their tooling requirements for pressure die-casting components. It did not take him long to anticipate the need for specialised services and see the possibilities for forward integration. The idea took shape, and Southern Pressure Castings, the pressure die-casting foundry, was born in 1981.
 
The establishment of Southern Accessories Private Limited in 1986 and a machine shop complete with CNC machinery in 1994 were significant steps in forward integration.
 
A winner of the Best Entrepreneur Award from the Tamilnadu Government in 1988, Dayalan envisioned the need for specialised service as well as forward integration. He established The Southern Pressure Castings, a pressure die casting foundry in Chennai in 1981.
 
Southern accessories Private Limited, a subsidiary was setup on 1986. A machine shop came up, complete with CNC machines, in 1994. It was yet another step in forward integration.
 
D.Jayavijayan, a mechanical engineer, joined the business as a Director in 1995. The following year, the Manam group clinched a technical collaboration with Villiers Limited, UK, to manufacture portable, multi-fuel internal combustion engines. Manam is the only company in India with Villiers collaboration.
 
Today Manam group has 3 major companies, 30 years in business, INR 300 million turnover, 10 product and service categories, 5 manufacturing units, 300 employees, and presence in 6 countries.
 
Global Reach
The Manam Group has a well-organized dealer network that has been developed over the years, making the group's products readily available in more than 300 outlets in India's Cities, towns & villages. With its presence in diverse markets each Manam product has built on the goodwill created by other products of the group.
 
Export has been a thrust for the group since 1990. Today, the Manam Group, through its exporters in India, reaches out to the world with its core products: castings, portable engines and services. Whether in India or abroad, the group's commitment to the customer remains - providing quality products at the most economical prices.

The Manam group's desire to venture into products, specifically engines, resulted in the Group collaborating with Villiers, UK, world leaders in multi-purpose small engines, to form Southern Agro Engines Private Limited. Villiers was already a brand, established world over, for small portable Engines and the Engine was christened 'Vijay Villiers' and has made a mark in the markets, capturing significant market-share through our national dealer and distributor network. Manam is the only company in India with Villiers collaboration.
 
Mr.D.Jayavijayan, the Managing Director of Southern Agro Engines Private Limited, is a young and dynamic Industrial Engineer, and a graduate from Bangalore University. Mr.D.Jayavijayan, joined MANAM as a Director in 1995 with the Villiers UK partnership, and now Southern Agro Engines is a manufacturer of repute of portable engines in India. His experience, combined with continuous dedication to training and R&D, has enabled SAEPL to adhere to high quality processes and systems. With his proven organizational and delivery capabilities, SAEPL provides strong customer focused solutions.
 
The first product of the internal combustion engine manufacturing plant, an engine meant for coupling with the needle vibrator for the construction industry was launched on August 15, 1998, and there has been no looking back since.
 
The company began manufacturing engines for agricultural pump sets in 1998. Once SAEPL established a domestic base, especially in East India, the Villiers Vijay brand carved a special niche for itself in the hearts and minds of farmers and industrial users. Whether it was monobloc and priming pumps or pesticide sprayers and compressors, the Villiers Vijay engines generated customer satisfaction. Today more than 2100,000 Villiers Vijay engines are regularly in use throughout India and in our overseas market.
 
The ISI certification for its products, in December 1999, helped SAEPL in securing government contracts. Supplies of bare engines for use in pump sets and generator sets to Sri Lanka and Nigeria began at this time.
 
In July 2001, the company received from BVQI of Germany, the prestigious ISO 9001 Certification for manufacturing and marketing internal combustion engines.
 
The Entire SAEPL team is trained in 5S, a comprehensive Japanese working systems standard.
 
A full-fledged Research & Development department has begun functioning from April 2003. In less than 18 months, the SAEPL R&D team produced lightweight petrol engine, Vijay Champ, with superior performance levels. An engine driven by liquefied petroleum gas (LPG), manufactured using wholly indigenous technology has also been launched. The R & D team will shortly introduce sophisticated software that will result in increased life cycle of the components manufactured for our engines.
 
Villiers Vijay, the flagship brand, now branded Manam Villiers Vijay, is set to enter the Northeast markets of India. SAEPL is also targeting markets in Nepal, Philippines and Thailand, and exploring possible joint ventures with overseas partners.

To become a leading manufacturer of agricultural and construction machinery and equipment, to supply the market, we serve, with emphasis on Research and Development and focus on Quality
 
To be a supplier of repute of prime movers and application products of good quality and appropriate technology.
 
In association with international organizations, we would introduce a range of innovative products to increase productivity and enhance profitability, in agriculture and industry
 
We would make our contribution towards increasing productivity in the agricultural and industrial sectors and be recognized as a valuable partner in progress by our Associates, Customers, the nation and the global community