The Toro Company

The Toro Company

As a leading worldwide provider of innovative turf, landscape, rental and construction equipment, and irrigation and outdoor lighting solutions, Toro helps customers care for golf courses, sports fields, public green spaces, commercial and residential properties, and agricultural fields. We value the trust customers place in our people and our products, and are proud to partner with many sites and events around the world. This includes St Andrews Links in Scotland, the Wimbledon Championships, the Super Bowl Stadium, Rose Bowl, Walt Disney World Resort - along with many other professional and collegiate venues.

Company details

1588 N. Marshall Avenue , El Cajon , California 92020-1523 USA

Locations Served

Our Distributors

Business Type:
Industry Type:
Agriculture - Irrigation
Market Focus:
Globally (various continents)
Year Founded:

At The Toro Company, we take great pride in helping our customers enrich the beauty, productivity, and sustainability of the land. Through a strong network of professional distributors, dealers and retailers in more than 90 countries, we proudly offer a wide range of products across a family of global brands to help golf courses, professional contractors, groundskeepers, agricultural growers, rental companies, government and educational institutions, and homeowners – in addition to many leading sports venues and historic sites around the world.

We are honored to have our products used at such notable sites and events as St Andrews Links in Scotland, Hazeltine National Golf Club, Baltusrol Golf Club (host of the 2016 PGA Championship), Hampden Park in Scotland, the Wimbledon Championships, the Super Bowl, Real Madrid Club de Fútbol in Spain, Rose Bowl Stadium, and the Walt Disney World® Resort. We are proud to serve these and the many other venues around the world.

OUR PURPOSE - To help our customers enrich the beauty, productivity and sustainability of the land.
OUR VISION - To be the most trusted leader in solutions for the outdoor environment. Every day. Everywhere.
OUR MISSION - To deliver superior innovation and to deliver superior customer care.

Our Customers

Golf - Toro entered the golf equipment business in 1919 when we mounted five reel cutting units to a Toro tractor to maintain the fairways at The Minikahda Club in Minneapolis. Today, we hold the leadership position in nearly every product category in which we compete. Our high-quality products, exemplary service and support, and a legacy of trusted relationships industry-wide have combined to make Toro the global leader of innovative turf maintenance equipment and irrigation technologies for the golf market.

Professional Contractor - For mowing commercial and residential properties during the summer growing season, and clearing snow during the winter, professional contractors rely on our trusted brands for productivity, durability and increased efficiency. For creating landscapes, our line of compact utility loaders, trenchers, turf renovation and tree care products tackle heavy work while minimizing impact to the turf. And, for irrigation and lighting contractors, our complete offering of irrigation technologies helps conserve water resources – while our professional-quality lighting solutions make outdoor environments more beautiful and secure.

Sports Fields & Grounds - Keeping sports fields healthy and safe for professional teams, college athletes and community recreational events can be challenging. This also holds true for tax-supported entities with responsibility for maintaining parks and public green spaces. Turf professionals demand productive and reliable equipment to get the job done, as well as irrigation solutions that save and apply water more efficiently. Toro provides a broad suite of products and services to satisfy the demands of these customers.

Agriculture - With an expanding population, growers around the world are looking to technologies that help increase the productivity of existing land and maximize precious water resources. Toro’s drip irrigation solutions help growers of permanent, field and row crops around the world realize substantial benefits in yield, quality and water savings from the precise application of water and nutrients.

Rental & Construction - Professionals and contractors around the world count on the Toro brand and our products for durability, productivity and performance. Toro’s rental and specialty construction businesses are driven by products that install underground utilities, excavate and move materials in confined spaces for landscaping and hardscaping, mix mortar and finish concrete for building structures, compact the earth for secure foundations, and help arborists and turf professionals maintain lush landscapes. Contractors and rental stores rely on Toro to deliver productive, easy-to-operate machines that hold up to demands of heavy use, season after season.

Homeowner - Homeowners want to spend more time relaxing and enjoying the outdoors. That’s why customers look to our many turf and landscape maintenance brands for products that perform season after season. From walk power mowers and zero-turn riders to irrigation technologies, snow blowers and yard tools – our products combine smart features with proven dependability.

From our early beginnings, the constant focus on innovation has fueled creative solutions to help our customers improve productivity, increase fuel and energy efficiency, and reduce emissions. This includes recent product introductions powered by propane, hybrid, advanced battery, electronic fuel injection, and LED technologies. In addition to developing many industry-leading irrigation solutions to better manage water resources, we were honored to have recently been named the 2015 WaterSense® Manufacturer Partner of the Year by the U.S. Environmental Protection Agency for significant contributions in product innovations to improve water efficiency.

Toro's Center for Advanced Turf Technology

Focused on advancing the company's innovative leadership, Toro's Center for Advanced Turf Technology (CATT) has responsibility for developing technologies that benefit both customers and the environment. Comprised of a team of leading agronomists and product development professionals, CATT identifies emerging trends in turf care markets and, through the application of appropriate technologies, helps discover new solutions to increase productivity, conserve water, reduce fuel consumption, and improve growing conditions.

In working with customers, academic institutions and leading researchers, the group has been influential in the area of robotics, hydrogen fuel cells, advanced battery technologies, precision irrigation and soil moisture sensing.

The 'Dr. Watson' Story

The backyard of Toro's world headquarters – now designated as the 'Dr. James R. Watson Research and Development Proving Grounds' – represents what once was the only research center of its kind in the world. Leading a team of 25 researchers, Dr. Watson conducted studies on a variety of grasses and soils to ensure best management practices in fertilization and water usage, as well as approaches for controlling unwanted grasses, disease and pests. Dr. Watson applied the knowledge gained from his research to educate Toro personnel and the industry at large.

Dr. Watson remained active in the industry following his retirement from Toro in 1998 as vice president of customer relations and agronomist, serving as a consultant to both the company and industry. He also participated on a number of prestigious turf and water management boards, organizations and research efforts. Dr. Watson was the inspiration behind Toro's cutting-edge turf and water management research in the company's Center for Advanced Turf Technology.

The importance of Dr. Watson's countless contributions to the advancement of turf science and our company's interests cannot be overstated. He exemplified our core values and played an instrumental role in helping Toro form lasting relationships with the customers and industries we serve around the world.