Urbinati S.r.l.

The URBINATI company is born: a family business with headquarters in San Mauro Pascoli – Italy. The continuous search for quality, innovation and reliability is the engine that has driven us for over 40 years. A wealth of experience that we put every day at the service of the horti-floroculture’ sector, with the aim of providing tools and technologies for the automation of production processes. URBINATI s.r.l. it grows exponentially: in ten years it becomes a reference point for the sector of horti-floroculture, leader on the Italian market and present in over 60 Countries in the World.

Company details

Via della Liberazione, 18 , San Mauro Pascoli (FC) , 47030 Italy

Locations Served

Our Distributors

Manufacturers Represented

Business Type:
Industry Type:
Agriculture - Horticulture
Market Focus:
Globally (various continents)
Year Founded:

This company also provides solutions for other industrial applications.
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It’s the beginning of the history of the industrial group: at the Flormart in Padua (Italy) the first revolutionary automatic seeder is presented “NUDO SEMI-TUTTO”, entirely conceived and realized by the founder
of the Company, Nino Urbinati. The success of this ingenious machine it is extraordinary and immediately gains a place in the market of horti-floroculture.

URBINATI opens to foreign markets: new partnerships are born and its machines they begin to spread throughout Europe.

From a handicraft company, URBINATI becomes a corporate Group: the factory is expanded and increases production.


The URBINATI ACADEMY project has been inaugurated: on the occasion of the second Open Day, the company  organizes two free days of training and technical updating on the main topics of the sector with international experts and professors of the Universities of Bologna and Turin.


URBINATI FRANCE opens: the presence of the company abroad is realized in France with the opening in Miré (after Tiercè) of a reference location for customers beyond the Alps. Continuously growing, URBINATI’s machines now reach every corner of the World.

Another great challenge undertaken by URBINATI: the V.E.L.A. Project. Guided by the LEAN PRODUCTION concept, URBINATI renews, and once again expands, his work spaces, in the continuous search to improvement its production efficiency.

Listening, understanding and responding to the needs of a constantly evolving market: this is the goal that we set every day.”

 “We want to see innovation and organization in all the nurseries of the world and be the technological impulse of this revolution.”