Viewtrak Technologies Inc.

ViewTrak became the Livestock Information Technology Leader through the development of hardware and software solutions to serve all sectors of the livestock industry. Over the years, ViewTrak has developed, acquired or partnered with existing and emerging technologies and companies to develop, collect and utilize information, to enable food supply chain stakeholders to capture data and provide value far beyond what has been historically available.

Company details

200, 10607 - 82 Street , Edmonton , Alberta T6A 3N2 Canada

Locations Served

Business Type:
Industry Type:
Agriculture - Livestock
Market Focus:
Globally (various continents)

Viewtrak Technologies Inc. is the global leader in Livestock Information Technology Solutions. Established in 1999, Viewtrak is based in Edmonton, Alberta, Canada, with satellite offices in Ontario, Kentucky, South Dakota, New Mexico, Hong Kong and Sichuan, China. In response to the emerging global market demand for food management and traceability systems, ViewTrak’s comprehensive hardware and software solutions are the most widely used tracing and trading tools in North America is the #1 Pork Grading Tool in China. Creating customized solutions for customers, from Gate to Plate, Viewtrak supports over 50 million head of livestock annually with innovative IT products

In June 2012, an investment group led by Marc de La Bruyère, Chair of Western Canada’s largest privately held residential real estate development group and W. Brett Wilson, one of Canada’s most successful and respected entrepreneurs, acquired the company. Ted Power, a pioneer in tracking and quality assurance software development became Viewtrak’s new CEO. Networking and software development entrepreneur, Hubert Lau, became Executive Vice President. The corporate reorganization included an immediate and significant injection of capital to allow for expansion of the business model, focused on enhancements in research and development, technology, product development, management renewal, customer outreach and brand awareness.

Viewtrak's operates under the following principles:

  • Systems must be rugged and simple to use.
  • Systems must operate within harsh environments.
  • Systems must be customizable for each market and manner of doing business.
  • Systems must assist clients by adding value and saving money.
  • Customer service is the number one priority. SERVICE. SERVICE. SERVICE.

Viewtrak has an enviable track record. As a National Data Provider to the Canadian Cattle Identification Agency, Viewtrak designed and developed software to support the Livestock Identification Services (LIS) of Alberta in the collection and processing of livestock information in Canada. LIS has fully integrated Viewtrak software and uses it everyday.

In December 2012, ViewTrak executed a Memorandum of Understanding with the Canadian Lamb Producers Cooperative to outline the framework for the development and implementation of an electronic instrument grading system for lamb carcasses.

The South Dakota Department of Agriculture , chose Viewtrak to develop the first and only, State administered, cattle age and source verification software in the USA. The Internet based, cattle registration system, is used specifically for the SOUTH DAKOTA CERTIFIED BEEF program to ensure quality and a consistent eating experience for consumers by incorporating state-verified production protocols. ViewTrak software was created to help producers capture the the value associated with their production practices and provide a credible source of live cattle. Every animal that is enrolled in the program is registered using Viewtrak software.

Viewtrak was recently recognized as one of Canada's Fastest Growing Companies by Profit 100.