The Royal Association of British Dairy Farmers (RABDF)

Livestock Event 2014


The Livestock Event is the leading B2B event for the UK livestock industry. Principally sponsored by Barclays, we host both cattle and trade exhibitors within a 64,000sqm event area alongside working machinery demonstrations, 4 seminar areas, foot trimming demonstrations, National Dairy & Beef Shows and the National Lleyn Competition. The event attracts more than 460 exhibitors covering 11 unique product zones. Exhibitors are on hand during the two-day event to demonstrate all-new equipment, products and services to over 16,000 UK and International livestock farmers.

Event Type:
Trade Show/Exhibition
Jul. 2-3, 2014
Birmingham , UK

Doing business and obtaining quality enquiries is really what the Livestock Event is all about. Farmers come with lists of products to see and people to meet, as well as to spend time learning about new ideas and products that will help make their enterprises more profitable.

The Livestock Event gives your company the opportunity to market the full range of your livestock products to an audience of approx 16,000 visitors comprising of Beef, Dairy and Sheep Farmers together with an increasing number with Pig and Poultry enterprises.

63% of farmer visitors have more than one enterprise giving you the opportunity to create more new business than at a single species event.

This premier business to business event will be strongly promoted to all UK and Irish livestock farmers, as well as those internationally and offers a fantastic opportunity for companies selling across species to increase their order and enquiry levels from just one event. So if you sell products or provide services to livestock farmers or can give advice as to how to go into dairy, beef, sheep, goat, pig or poultry farming, we recommend you book space early. We look forward to working with you to make the event a great success.

Exhibiting at the Livestock Event allows you to:

  • Showcase your services and products
  • Generate sales leads
  • Close sales
  • Build your customer base – generate new business leads and cultivate existing customer relationships
  • Cross-sell into other enterprises
  • Increase brand awareness
  • Generate publicity
  • Launch new products
  • Conduct market research
  • Focus your marketing activity
  • Build your business

The Livestock Event is an essential event for any farmer, herdsman or individual involved with the Industry.

What can i See?

Besides featuring Britain's highest-calibre Livestock and every major breeding company, the Livestock Event offers a wealth of business-specific opportunities. You'll have the opportunity to negotiate directly with trade suppliers, expand your business network, and pick up advice on forage, feed, and husbandry techniques from leaders in each field at our free seminars and workshops.

We also run masterclasses around integrating information technology across agriculture, from office to field. Learn how you can use new products, technologies and management systems to grow your business and maximise your profits.

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