VIV Asia 2016
VIV Asia is the leading trade exhibition for professionals in animal production and processing of meat, eggs fish and milk with healthy growth ambitions. No other trade show in Asia offers such a broad pallet of opportunities. From Feed to Food, VIV Asia challenges professionals to invest in bringing the world’s most promising animal protein markets a big step further. With almost 900 international exhibitors, VIV Asia offers a unique selection, compromising global market leaders and regional as well as national Asian players of growing importance. Professionals active in the production of pig meat, poultry meat, eggs, fish and dairy all have numerous reasons to meet up in Bangkok.
- Event Type:
- Trade Show/Exhibition
- Mar. 15-17, 2017
- Bangkok International Trade & Exhibition Centre
- Bangkok , Thailand
VIV Asia: the international platform from Feed to Food in Asia
VIV Asia showcases the industry's developments from Feed to Food.
Feed to Food concept
Feed to Food brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety. VIV Asia will represent every step in the meat-, seafood and dairy production process.
Related topics will be featured in the Special Events and the Conference Program.
Consumer attitude and behaviour towards food is rapidly changing on a worldwide scale. There is a strong focus on health issues including healthier food.
Extended shelf life
The demand for convenience food products, in smaller ready-to-eat portions, is on the rise. Consequently, the importance of delivering fresh and safe meat products with an extended shelf life is increasing. Packaging is becoming more important in the selling process; fresh foods should be conveniently packaged and easy to store.
Animal production and processing is facing a difficult time. After mad cow, classical swine and avian influenza, consumers are sceptical and want guarantees about the meats they eat. Meat safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.
To stay current with these developments, today’s meat business is about improving:
Meat producing and (further) processing companies adapt and improve their production processes to meet the demands. International food quality institutions developed standards for quality assurance and secured traceability.
From feed to meat
The trend is towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And that’s where VIV comes in.