Adaptive Plastics Launches Brand Identity
Change to Adapt8 reflects evolving business, commitment to innovation
Salem, Ore. -- Adaptive Plastics, best known as the maker of Solexx greenhouses and greenhouse coverings, is embarking on the next chapter of the company’s future with a comprehensive re-brand. The company has a new name, Adapt8, which reflects the innovations within the organization and its products, innovations that meet the rapidly evolving market the company has navigated throughout its 48 year history. The company chose the figure 8 in a nod to the infinity symbol to represent its ongoing commitment to sustainability through considering long-term economic, social and environmental impacts. Adapt8 also has a new logo, visual identity and website at www.adapt8.us.
Adapt8’s mission is to change the way the world grows food with innovative and quality products for agricultural, gardening and industrial customers. Adapt8 products, such as Solexx, accelerate both crop growth and profits for growers. The Solexx product has also been updated with a new logo.
“All of us at Adapt8 are very excited about our new identity because it so accurately portrays who we are, where we came from, what we offer today and where we’re going tomorrow,” said Michelle Moore, CEO of Adapt8. “While our commitment to our customers will never change, our new brand positions us for more growth opportunities. We believe it’s the best way to meet the challenges of the future and develop savvy, science-based solutions to overcome them.”
Adapt8, a family-owned company based in Salem, Ore., is changing the way the world grows food with innovative products for agricultural, gardening and industrial customers. Adapt8 is a sustainable company with scientifically researched greenhouse and agricultural products that grow bigger, brighter and better crops. Adapt8 is best known for Solexx, a twin-wall greenhouse covering material that surpasses other covering choices in insulation, light, quality and longevity resulting in healthier plants and lower energy bills.