Bayer in the Global Agrochemical Sector

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This strategic assessment of Bayer, one of the world’s leading agrochemical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from Venture Planning Group presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global agrochemical market.

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Table of Contents

I. Business Organization  1

II. Senior Management  7

III. Facilities and Employees 10

IV. Technological Know-How 16

V. Product Portfolio  19

VI. Marketing Tactics  30

VII. Sales and Profit Growth  33

VIII. R&D Expenditures and Major Programs  52

IX. Collaborative Arrangements  57

X. Strategic Direction 63

List of Tables

Table 1: Bayer Sales and Operating Profit Growth
Table 2: Bayer Sales by Business Segment
Table 3: Bayer Sales Growth by Business Segment
Table 4: Bayer Sales by Geographic Region
Table 5: Bayer Sales Growth by Geographic Region
Table 6: Bayer Material Science Sales by Geographic Region
Table 7: Bayer Material Science Sales Growth by Geographic Region
Table 8: Bayer Material Science Sales by Product Category
Table 9: Bayer Material Science Sales Growth by Geographic Region
Table 10: Bayer Systems Sales by Geographic Region
Table 11: Bayer Systems Sales Growth by Geographic Region
Table 12: Bayer Systems Sales by Product Category
Table 13: Bayer Systems Sales Growth by Product Category
Table 14: Bayer Materials Sales by Geographic Region
Table 15: Bayer Materials Sales Growth by Geographic Region
Table 16: Bayer Materials Sales by Product Category
Table 17: Bayer Material Sales Growth by Product Category

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