Biolage launches thank you program just in time for hair stylist Appreciation Day

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Celebrate Hair Stylist Appreciation Day (April 30th) with Biolage's new Thank You Program, a year-long initiative to give back to that trusted someone who has helped you look and feel your best throughout all of life's special occasions – your stylist. This program gives Biolage the opportunity to say thanks for making it a leader in professional haircare; to show its dedication to each and every client, ranging from stylists to salon owners, as well as to give back to the community and the Earth. The program also let's grateful consumers everywhere show appreciation for their favorite stylists by saying a big thank you on Biolage's recently launched virtual Biolage Thank You Tree (on the www.Biolage.com website). Each 'thank you' message will be visually represented as a new leaf that populates the Biolage Thank You Tree. The colorful leaves - representing the color of the contributor's favorite therapie - fill the tree that will continue to grow all year long. For each leaf posted on the Biolage Thank You Tree, the brand will donate $1 to The Conservation Fund's efforts towards a greener, leafier planet (www.ConservationFund.org). This campaign will last through the end of 2010, giving the Biolage community an ongoing opportunity to interact and show their support for each other on the Biolage website and give something back to the Earth - all through a simple click of the mouse. Additionally, to further give back to salon owners, stylists and their clients, Biolage has implemented a brand-wide upsizing campaign - beginning May 2010, Biolage will upsize shampoo & conditioners, offering up to 25% more product for the same price on selected therapies. Biolage recognizes the need for change in cost-conscious times and wants brand fans to always have the luxury of natural beauty. It is these loyal fans and supporters that have made Biolage the brand it is today - and what a better way to show gratitude than through the power of simply saying 'Thank you.' About Biolage Biolage, a division of MATRIX, the leading professional hair care and hair color company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of hair care, hair color and hair texturizing products including: Biolage, Vavoom, Sleek.look, Amplify, Shade Memory, Matrix Men, ColorSync and SoColor. MATRIX and BIOLAGE professional products are available only in salons.

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