BioLargo, Inc. (OTCBB: BLGO) announced today that it has completed several important business developments to better serve its growing sales channels for its award winning Odor-No-More product-line, including its animal bedding additive which can reduce customer’s bedding consumption and disposal by up to 75%.
First, the company is now warehousing inventory in multiple locations strategically located throughout the nation to reduce shipping time and costs for its expanding network of distributors and retailers.
BioLargo has also relocated its corporate offices to the ET Horn campus in La Mirada, California and agreed to work with ET Horn as a non-exclusive contract manufacturer. At the same time, ET Horn recently placed another significant order of Odor-No-More’s Animal Bedding Additive to meet the growing demand for the product.
- BioLargo has landed its first international distributor that has committed to test market the product in Europe;
- BioLargo has formed Odor-No-More, Inc. as a wholly-owned subsidiary and named Joseph Provenzano as President;
- Major equine industry publications have written about Odor-No-More, with more coverage expected, and it has been featured on TV. The recent publications can be seen at www.biolargo.blogspot.com and the list includes:
- Best of America By Horseback — a TV show
- The Chronicle of the Horse
- Horse & Rider Magazine
- The Thoroughbred Times
- Horse Tack Review.com
- The Horse — Your Guide to Equine Healthcare
- Bridle & Bit
- The Southern California Equine Directory
- The Southwest Horse Trader
- Northwest Horse Source
“Odor-No-More’s animal bedding additive significantly reduces animal bedding costs, while aiding in hoof and respiratory care and eliminating fly infestations,” stated Joseph Provenzano, President of Odor-No-More, Inc. “There is simply nothing in the marketplace that performs so well, and at the same time eliminates odor and moisture. Our customers love our products and our 30 day money back guarantee makes it simple to get started.”
With over nine million horses in the United States, horse owners spend an aggregate 4.6 billion dollars annually on “feed, bedding, and grooming supplies,” according to a 2005 study sponsored by the American Horse Council. Because of this incredible opportunity, BioLargo chose to focus its initial efforts with the Odor-No-More brand in the equine industry.
“We believe the commercial acceptance for Odor-No-More products will continue to grow as the word gets out and we expand our marketing efforts. We are pursuing multiple ‘go-to-market’ strategies that allow us to serve commercial accounts, as well as the wholesale to retail feed and tack suppliers that serve individual customers,” said Provenzano.
The company is in preparation to launch a cause-marketing program entitled www.HorseSaver.org, which will enable customers to direct a portion of their purchase of products to their favorite horse rescue to help take care of abused, abandoned or unwanted horses. According to a 2009 report by the Unwanted Horse Coalition, over 170,000 horses are “abandoned or unwanted,” placing incredible pressure on horse rescues all over the United States.
According to the American Pet Products Manufacturers Association 2009-10 National Pet Owners survey, Americans own approximately 93.6 million cats, 15 million birds, 15.9 million small animals and 13.6 million reptiles. “The opportunity to grow market share for our Odor-No-More products within the pet market, as well as the dairy cattle, poultry and livestock markets, both domestically and internationally, is wide open for us,” stated Dennis Calvert, BioLargo’s President and CEO. “Our animal bedding products eliminate more moisture faster than any competing product in the marketplace. And, they ‘eliminate’ odors rather than just cover them up, better than any other product we know of, and our customers swear by them.”
Odor-No-More products are the “tip of the iceberg” for the many commercial uses of BioLargo’s technology platform, according to Mr. Calvert.
About BioLargo, Inc.
BioLargo’s business strategy is to harness and deliver Nature’s Best Solution™ — free-iodine — in a safe, efficient, environmentally sensitive and cost-effective manner. BioLargo’s proprietary technology works by combining micro-nutrient salts with liquid from any source to deliver free-iodine on demand, in controlled dosages, in order to balance efficacy of performance with concerns about toxicity. BioLargo’s technology has potential commercial applications within global industries, including but not limited to agriculture, animal health, beach and soil environmental uses, consumer products, food processing, medical, and water. BioLargo’s strategic partner Ioteq IP Pty Ltd. was named a “Top 50 Water Company for the 21st Century” by The Artemis Project™; BioLargo markets Ioteq’s iodine based water disinfection technology, the Isan system. The company’s website is www.BioLargo.com. The Odor-No-More products are sold by BioLargo’s wholly owned subsidiary, Odor-No-More, Inc. (www.OdorNoMore.com). BioLargo now archives investor and shareholder communications at www.biolargoshares.blogspot.com.
Safe Harbor Statement
The statements contained herein, which are not historical, are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, BioLargo’s filings and future filings with the Securities and Exchange Commission, including those set forth in the BioLargo’s Annual Report on Form 10-K for the year ended December 31, 2008.